The market for food electric dealers is still to be developed

Analysis of the necessity of the food industry entering into e-commerce 1. E-commerce is an irresistible trend of future trade, because it has various advantages over traditional business model, such as reducing transaction costs, reducing inventory, shortening the health

Analysis on necessity of entering e-commerce in food industry

1. E-commerce is an unstoppable trend

E-commerce is the direction of future trade because it has various advantages over traditional business models, such as reducing transaction costs, reducing inventory, shortening production cycles, providing more efficient customer service and increasing global business opportunities. In today's changing customer needs, under the market environment of accelerating technology innovation, shortening product cycle and increasing market competition, traditional enterprises must reform traditional business process, remove redundancy and ineffective links, adjust enterprise organization structure, realize flat management, improve management efficiency and quick reaction ability to customers.

In recent years, China's e-commerce transactions continued to increase in 2009, China's e-commerce turnover of 3.7 trillion yuan, to 2012 to 7.85 trillion, an increase of 30.83%. Among them, business-to-business e-commerce transactions amounted to 6.25 trillion, an increase of 27%. Online retail market transaction size reached 1.3205 trillion yuan, an increase of 64.7%. 2013 China E-commerce turnover of more than 10 trillion yuan.

Chart 1: China's e-commerce transactions and growth in 2009-2013 (units: trillion yuan,%)

2. The rise of the consumer group of the net purchase

(1) Net Purchase user scale

2010 China's network of retail users up to 161 million, 2013 the first half of the Chinese network to buy users up to 277 million people, compared to the first half of 2012 214 million, year-on-year growth of 29.4%, 2013, China's online shopping users up to 302 million, the penetration rate of 48.9%, Grew by 6% compared with 2012.

Chart 2:2007-2013 online shopping users and penetration rate (units: million people,%)

(2) Net purchase transaction scale

2009-2013, China's network retail market growth year by year, the compound growth rate reached 64.09%, accounting for the national social consumption of total retail sales increased year by year. 2013, the national network retail market size of about 1.885 trillion yuan, an increase of 42.8%, accounting for the National social consumer goods retail total proportion of 7.93%, increased by 1.65%.

Chart 3:2009-2013 China network retail Market Size Trend chart (unit: billion,%)

The size of electronic commerce in food industry and the rapid growth of users

Data show that the total amount of food dealers in 2013 amounted to 32.4 billion yuan, an increase of 47.9%, net purchase of food in the net purchase market total turnover in the proportion of the increase to 2.5%, the growth rate is relatively fast. (Note: The above data are sample survey statistics which cover both the Consumer-to-consumer and the business sector and are therefore smaller than the actual market size)

Chart 4:2009-2013 online food trading scale trend map (units: billion,%)