The market is becoming mature, the giant swims into mobile games

Recently, the Nineth city of China's listed gaming company announced the "2010FIFA South Africa World Cup" mobile game and "FIFA World Cup online" online games with China Mobile gaming base. And not long ago, Shanda has spread "7 million dollars to buy Granville Front network (Professional mobile phone forum)" News, although the news has not been confirmed, but Shanda game chairman Tan said he has been seeking "including mobile gaming business," the investment and acquisition opportunities.

Domestic first-line game manufacturers will look at mobile phone games is not accidental, in fact, in the just concluded the annual meeting of Chinese Internet webmaster, Innovation Factory chairman Lee Kai-Fu also made forecasts, said "entertainment" will dominate China Mobile internet market.

Some analysts pointed out that the major game manufacturers began to focus on mobile gaming is the market mature "natural law", after several years of accumulation, China's mobile Internet user resources have been very large, and with 3G network, the popularity and application of smartphones, mobile games or will become the next growth point of China's gaming industry.

Market environment tends to mature

"If you don't invest (mobile Internet), you will miss out on the biggest opportunities in the next 10 years." Yu, the chief executive of Science and Technology, once described mobile investors as having an attitude toward mobile internet.

CNNIC data show that as of the end of December 2009, mobile internet users 233 million, accounting for 60.8% of the total netizen, this number in December 2008 is 118 million. With the construction of 3G network and the popularization of smartphone, analysts believe that the mobile internet market in China is becoming mature.

Mobile Internet users Scale

The rapid growth of mobile internet users is also evident in the benefits of mobile gaming, with some mobile gaming vendors earning a significant increase over a year ago. Recently, the Air network released the first quarter of the 2010 quarterly results, its mobile phone games total revenue of 9.48 million U.S. dollars, an increase of 91.67% year-on-year growth of 28.94%. In contrast, the domestic online games industry's main listed companies, such as perfect time and space, Shanda games, swimming, and so on the first quarter of the net income growth are below 5%, compared with the same period last year, the growth rate is less than 20%.

Enhanced User Acceptance

While mobile internet users are growing, gaming users have also improved their ability to accept the form of mobile gaming.

Analysts believe that the previous focus of game users focused on large online games, they are very cold on the form of mobile games. However, with the rapid growth of web games in recent years, easy to operate, the game occupies a low resource, game time more flexible game form to win the recognition of the game users, and occupy a place in the market.

"The character of the web game is very similar to the mobile game, and the user's ability to accept the Web game is increasing, which is very beneficial to the development of mobile gaming users." "Analysts say.

On the other hand, with the increasing popularity of smartphones and the development of mobile phones, the experience of gaming on mobile phones has been improving. According to Distimo of App Store Analytics, 70% of app apps on the iphone are game and entertainment, and nearly 50% of ipad apps. The iphone's top-ranked handset game sales are in the millions.

International market Environment optimistic

"Future Internet traffic will come mainly from mobile phones, not computers." Google product Manager Grass Raymond, Douglasraymond, said in a Shanghai forum.

Global mobile gaming revenues will exceed $5.6 billion trillion in 2010, compared with $4.7 billion trillion last year, according to data from Gartner, a US research and consultancy service provider, which has increased its market by 19%. Gartner also said the mobile gaming market will continue to grow steadily in recent years and that the global market for mobile gaming will reach $11.4 billion trillion in 2014.

In addition, the data show that Japan, South Korea's mobile gaming revenue accounted for 10% of its mobile internet value-added services, the proportion of less than 1% in China.

In a good international market environment, with 740 million mobile phone users of China Nuggets mobile gaming ability is bullish.

Analysys International estimates that the 2011 China Mobile gaming market will reach 4.208 billion yuan, 2008 to 2011 mobile gaming market Scale composite growth rate of 45.54%.