The market is lively, the domestic characteristics unchanged

Wen | Guo Ren
Recently, the domestic market has been bustling up, as I have seen a series of around the "public chip" topic launched.

First call time because the "layoffs storm" was pushed to the forefront, although the subsequent founder of the Zhang You of the rumor clarified how much confidence, but it also shows that the outstanding model in some areas of the development of a bottleneck in the country has reached.
Then is a group of "stock-raising" of the Ready, Jingdong finance first in the past this weekend officially launched a stake in the public, began to carry out the beta. Jing Dong Financial chief Jinlin said that its play for the lead, and the special version of the model.
At the same time, Taobao are not idle, the release of words to focus on science and technology, and in the field, and in the preparation of public equity.
All these facts show that a domestic market that is good at playing the concept is also making a variety of changes. One thing to be sure of is that the market is still very large at home.
The domestic characteristics of sales are unchanged
Jing Dong CMO recently at the Shanghai Home Fair to review the results of the past year, the Beijing-east platform only last year raised the amount of 200 million.
But the one thing that has to be recognized in the domestic market is: There are still great differences between local and overseas audiences, and after more than 1 years of development, the fact that the domestic public can not be changed is that the "public chip" has become another way of sales, so the public is only a coat, pre-sale is the essence of domestic public financing.
This is the kind of feedback in the domestic market development characteristics, based on such characteristics, the main players need to lead the opponent, the first must have a strong user base and traffic, so Jingdong and Taobao two of the latter have now become the market leader, and the forefront of the market, naming time and the public to raise the net, but the market sound volume is weakening.
Equity public financing and venture investment
The future of physical development in the domestic will still be "sales-oriented" mode.
At the same time, another kind of public financing of the stock raising also began to rise, on the one hand is the support of national policy, on the other hand, the stock is directly related to "entrepreneurship", "investment and financing" closely related, so in this leading "the people of innovation, the People's Entrepreneurship" era, the stock of equity has a huge market and demand, This can be another way of saying that there is a huge demand for investment and financing in the venture capital market.
Therefore, the "stock-raising" in the domestic essence is the "Venture Investment and financing" version.
Conclusion: The way of "public raising" with Chinese characteristics
2 points can be seen in the comprehensive, the public is still in the domestic in accordance with the local characteristics of the walk. The seemingly lively market, in fact, is dominated by the market, to enter the real "free encouragement and innovation" of the public-funded stage, still need public innovation to a new peak stage, in order to show that at this stage, the main party will still be the sale of the king.