The market of agricultural products business-to-business is paid attention to the value of China's store

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The second CCFA Retail Marketing Forum was held in Henan province, China, in this forum, Henan's agricultural products sales are highly valued. Especially with the Internet and E-commerce market increasingly mature and development, agricultural products through the rapid entry into the supermarket and other retail channels to become a general concern of the industry.

As an advocate of the Chinese retail service front-end business-to-business market, Haibo, chairman of China's network library, made a forward-looking market analysis report at the meeting.

At present, the "financial turmoil" has caused a certain substantial impact on retail sales. For example, the rapid decline in the number of bedding in some supermarkets, it can be explained that consumers already have the currency to buy or reduce consumption sentiment, but the impact of the current area and strength is still small. Haibo said the crisis sounded a wake-up call, but also should be seen as the development of the retail industry opportunities, because more and more enterprises began to pay attention to E-commerce and other emerging marketing channels, pay more attention to logistics, fresh products procurement supply chain construction, and only in this way through the establishment of large-scale and standardization, reversing the increasing costs of various operating, Achieve the goal of low cost and efficient marketing.

"With the rapid development of the Internet is corresponding to the network consumption of our country is increasing, this kind of consumption situation has already caused a huge impact on the real store." Another feature is that the environment-friendly stores increasingly mainstream, especially green food by the major supermarkets look very heavy. They are spending a lot of effort on local sourcing, even starting their own green-food base. Haibo pointed out that, in view of these current realities, the Chinese network Library attaches great importance to the development and operation of agricultural nets, is using the layout and agricultural industry network (such as China Radish net) to help the major supermarkets to truly achieve the local procurement of agricultural products. This aspect saves the supermarket the purchase cost, has enriched the purchase variety, on the other hand, has achieved helps the agricultural product to enter "the high efficiency" the sale channel the goal.

Haibo said that in the process of helping agricultural products to enter the store, China's network of Chinese networks will play an active role in the network. Up to now, the retailers entering the Chinese shop have already covered all kinds of retail enterprises and all kinds of fast-selling goods suppliers, such as department stores, supermarkets, convenience stores, shopping malls, professional stores and brand chain stores. In the current environment, the rapid rise of the platform will undoubtedly bring new marketing opportunities to China's agricultural products sales.

It is reported that China into the store network is a Chinese network of more than 1 years of market research launched after the new retail industry business-to-business platform, it aggregates the Nasdaq listed companies to finance more than 800 supermarkets and other retailers database, as well as the Chinese network of thousands of industry web site resources. With the Chinese into the store network and the Rich foundation of the ERP system in-depth docking, China into the store network will gradually establish the domestic largest supplier database, retailer database and commodity databases, so that thoroughly through business-to-business upstream and downstream industry chain, the construction of a new internet-based 0-link platform to help retailers select goods to help suppliers into the store.