The market "Ride" donkey more like a careful marketing planning

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NET Fire! With Nokia and the blue 20 million dollar risk financing, net seems to be emboldened. Apart from a series of marketing movements, but also to invite popular blog popularity Wang Yao "Ride" Donkey fairs to CCTV. The author is located in Shanghai, the subway inside the office, but also everywhere can listen to Chen Yao led the donkey loudly yell "NET, everything has". Just a chance to win the market Mister Yang Hao Chung wise thousand worry but have a loss, was Bai to drill a loophole. And Chen Yao "catch" donkey video ads, it seems prescient will "ganji.com" and "net" three characters of all kinds of prominent, the intention may be to show the user, this is the real net. Chen Yao rode the donkey to the market, not to catch the donkey. Whether to be Bai accounted for the cheap, we do not discuss, but I think, Chen Yao "Ride" to go to the market, the donkey is absolutely an excellent idea. And this Chen Yao market or the fight donkey, is not also a deliberate careful marketing planning it?

One, "I have a little donkey" to pull back how many good memories

Childhood memories are always warm and beautiful, "I have a small donkey, never ride", should be said that the creation of advertising copywriter, must have thought of the first familiar notoriously of the children's songs. Just today's fair, although riding a donkey, but is on the internet. NET name is already very creative, let people can find a village temple Ching lively scene. And riding a donkey, but also to let people back to the childhood, good feeling from the bottom of my heart spontaneously. Even without Chen Yao endorsement, but the creative with 3D made out, has made people difficult to let go.

There are a lot of ads, leaving a feeling is very few. Similar to the vulgar of brain platinum is a kind of bombing, and such as the carving of the brand of washing powder, a "mother, I can help you work", let the person is also a kind of emotional. Advertising is the best way to remind people of good memories, and "riding a donkey to go to the market" not only let people recall this beautiful, but also let people remember the net. It can be puns, pun harvested.

Second, "Wulin" Guofu, but also the popularity of micro Bo Queen

Chen Yao, by virtue of his excellent performance in the "Martial arts", has soared in influence. People who have seen the martial arts, must have a profound memory of them. Chen Yao also has a more important identity, it has been fans and netizens known as "microblogging popularity queen." Xu Jing, the popular star of blogging, has won a more fashionable microblog. itself is the Internet company's net, can not do not know the power of Internet communication, and Weibo popularity queen Chen Yao, young beauty temperament is consistent with their own industry characteristics and user group characteristics. Don't say that the advertising itself, the dissemination of power, Chen Yao's fans alone, if half of the conversion to become net users, have been very impressive.

The internet age, no one can ignore the power of netizens, and such as blogs, micro-Bo and other Exchange platform, but also to make netizens unprecedented enthusiasm. The speed and breadth of its propagation are bound to transcend the thought of any medium. NET choose Chen Yao to "Ride" donkey, the formal organic integration of both advantages, let people in a relaxed and happy to remember the market, and let you long to forget.

Three, net, everything! NET, what?

"NET, all have", a seemingly exaggerated advertising language, people undoubtedly to think of "net, what not?" Curiosity trend, you will involuntarily to open the computer, search the market. And with its own web site complete content, then the effect of advertising is undoubtedly reached. The same idea is not the author of a person, Bai's drive donkey nets will be the slogan locked in the "drive donkey nets, what not?" On, yes, what not? Always have to go and look for it to know.

Through Chen Yao "Ride" donkey, a seemingly no doubt the joy of shouting "net, everything has", but actually revealed the advertising planners of the intentions and wisdom. As a classified website publishing platform, net certainly there are many things will not have, but it is such a word to hang up the people's appetite, give a person want to go to the impulse. These may be the intention and intention of the creator.

If there are ten best creative advertising of the year, I will definitely use both hands to net Chen Yao "Ride" donkey cast a vote. A seemingly controversial idea, even some failed ideas, seems to be in the hands of the author. There is no controversy, where is the focus? Like last year's every customer sincere products please Han, where the object madness, the same as its creative skills by a massive imitation, where the creative marketing has reached the established effect. Then, crazy ads, no matter Chen Yao "ride" to where the donkey, netizens first thought must be the market, must be net. This article by the professional website construction production company, Shanghai Pilotage (www.joyweb.net.cn) integration viewpoint Original, more splendid content we will continue to launch.