The marketing Battle of the portal is heating up again

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Although the arrival of the autumn rains brought cool breath, but did not reduce the Web site marketing competition between the heat. Recently, Sohu, which has just become China's largest portal, unveiled its latest report plan for the first time. Sohu's first attack, will undoubtedly on the domestic Internet industry caused great impact.

In recent years, Sohu has been in the internal increase in technology research and development efforts, which has become the portal in the marketing Battle of the biggest advantage. Prior to that, Sohu 3.0 has been completed before Web3.0, which is also considered the future direction of domestic Internet development. With advanced video, live broadcast and other technologies, Sohu will be live through the system and direct broadcast of two forms of the future of the major competitions, the use of advanced wireless network Transmission system, the realization of that is the launch. According to the forecast, Sohu will update more than 10,000 photos daily.

As the Olympic Games ' first Internet content service sponsor, Sohu will send 700 people's professional editing team and nearly hundred people live report team next year, use the form of text, video, community forum and blog to carry on the Omni-directional report to the Olympic Games. In addition, Sohu will and the Olympic information Technology partner Source Xun cooperation, the development of the Internet performance issued by the performance of the publishing system, and with stats, otab and other institutions, to provide successive Olympic Games data and audio and video data inquiries. By then, Sohu's Olympic official website will be leading other sites at least 60 seconds of real-time live scores, race schedule and results released.

According to the Beijing Olympic Committee Market Development Minister Bin, Sohu 37211.html "> Olympics marketing rights will be protected, other sites may not be in any name for Olympic marketing." Zhang, chairman and chief executive of Sohu's board of directors, said publicly that the implementation of the Olympic strategy made a large number of advertisers tilt to Sohu. This situation in the recent performance is very obvious, including Lenovo, Haier, Samsung, Coca-Cola, Yili and other manufacturers, and Sohu has established a better cooperative relationship. In addition, the strengthening of marketing efforts will also help Sohu become the brand full age coverage of the largest portal site. Under the impetus of external forces, Sohu will eventually become China's largest information portal. (Zebian Admin01)