The marketing guide for the electric quotient of Dragon Boat Festival

Wei Jiadong/Wen, "Digital marketing Campaign" author, social marketing practitioner, micro-credit public number: weijiadong2013 or search "Wei Jiadong"

In the festival, the most willing to "join the fun", in addition to daily, Zhou Chang, months often such as the three regular activities, holiday marketing and special day activities are a good time for the promotion of electric dealers.

Look at a few big electric dealers, each has its own advantages, in the 3721.html ">2014 Dragon Boat Festival, the electric business activities, suning easy to do or good, first logo replacement for the holiday version, click to reach the Dragon Boat Festival, the theme of the event is an interactive games, through the mouse movement, the dragon boat can slide forward, To the end, the way to each special session, such as air-conditioning special, beauty makeup Special, department stores ... The whole scene is very interesting, the picture is like the market generally, click each special session can direct to the related products, with the good.

Dragon Boat Festival logo

Special topics on Dragon Boat Festival interactive Activities

Related Product Topic page

Other electric dealers also have the corresponding Dragon Boat Festival activities:

Days of the Cat mall also launched a dynamic version of the Dragon Boat logo, should be the way of the festival to everyone a good feeling of shopping, unfortunately, the theme of the Dragon Boat Festival is not found on the home page. But such festivals, those Taobao, cat business is not forgotten, especially some food, with the Dragon Boat Festival, Zongzi dozen dealings with the products, resort to all things, even if the product relationship is not small, also played the "Dragon Boat Festival promotional" label, emotional elements, festive atmosphere, but also to rush.

Like three squirrels in their shop home, three cute squirrels from the spring dumplings out of the dynamic Festival logo, as well as home first screen of the Dragon Boat Festival promotional outfit, are the Dragon Boat Festival as the theme, combined with its own products, to "take home" to choose the NUT gift box, the use of holiday gifts elements to make promotional activities.

Electric dealers in the festival to promote more and more consummate, at ease, but not all of the electric dealers can do a good job, the Dragon Boat Festival looked at a lot of electric platform, not all combined the Dragon Boat festival elements, there are some reasons exist:

First of all, the 2014 Dragon-boat Festival and children's Day, some electric dealers do the activities of children, the Dragon Boat Festival is weakened;

In addition, the activities of the Dragon Boat Festival in the combination of products more suitable for platform-type electric business, food electric dealers, such as some of the United States, such as electric dealers are difficult to combine, if you are paranoid that can be combined, who also could not stop, but this kind of electricity in this time can do their own holiday, to create a special day, more than hard occasion better;

Also, 2014 coincides with the World Cup, the Dragon Boat Festival is the prelude to the World Cup promotion, many businesses are on the line of the World Cup theme, generally we must rush to the World Cup before the completion of promotional activities, this small festival a lot will be ignored.

Finally, the 2014 Dragon Boat Festival is on the eve of 618 Big promotion, Beijing-East Line "618PARTYON", other electric dealers in the corresponding 618 themes of the "encirclement and suppression" activities, the cat's "in the middle of the year", Gome online "Decisive battle 32 days", the only product will be "618 love special" and so on.

In the combination of a large number of electric dealers in the Dragon Boat Festival, we can also think about how the platform of the electric business to use the social platform to cause concern.

Let's take a look at the top 24-hour list in Weibo, the top three have two topics on the Dragon Boat Festival, of which the Happy Dragon Boat Festival has reached more than 30 million reading volume and 440,000 discussion volume.

In the micro Bo on the Dragon Boat Festival occasion Brand also a lot of, such as Durex.

Durex's microblog content and the combination of its tone is not bad, this content style of the general enterprise can not learn.

Another gourmet micro-blog combination is not bad, is the real kungfu microblogging:

In addition to this microblog, the official also planned a number of micro-blogging activities:

From preheating to the day of the Dragon Boat Festival microblogging content, combined with the product angle is good, "good dumplings when self-improvement!" There's a dumpling! The slogan summed up just right.

Some of the enterprises in micro-blog show us some enlightenment, and the Electric Business Festival marketing planning will help:

1, do a good job selection: The product is very important to be combined with the festival, we will have a relationship with this festival, the Dragon Boat Festival needs food, gifts, supplies ... In addition to the necessary products can be extended some of the content, and summer-related, as mentioned above all kinds of special sessions;

2, do a good job planning: Dragon Boat Festival planning and "Dragon Boat Festival", "Zongzi" combined, in the electric business platform within the activities of the theme can use the game, the Way of the dragon boat is very good, can be a series of special, user operation is also very simple, in the theme of the activity also to the next point of Kung Fu, "Dragon Boat Festival", "Dumpling" Such words can be integrated into the activities of the theme is a good way, after all, Dragon Boat Festival is a rich cultural atmosphere of the festival, such as "Dumplings Love a Summer", "Dumplings Love Dragon Boat Festival" and so on;

3, do a good job of promotion: the promotion of the Dragon Boat Festival is to be carried out in advance, the Dragon Boat Festival is a small holiday period, we are out for vacation, for the promotion of electric business, in such a holiday need to prepare ahead of time, the theme of the activities in advance to ensure that important products delivered before the Dragon Boat Festival, in the Social communication can take a look at some of the micro-blog play, to launch some topics in advance, triggering the participation of netizens, interactive settings to consider, simple and easy, from the Dragon Boat Festival to the day before the Dragon Boat Festival micro-blogging operations need to be considered. In addition, the festival logo, background to do a good job of the Dragon Boat Festival version, to do holiday marketing, change a suit is still necessary.

Dragon Boat Festival, is not the Indosasa, but for businesses, every festival will promote is also a marketing method, but if not master some skills, occasion festival may not be able to achieve the desired effect. Dragon Boat Festival in the electric quotient, can also be a lover of the social marketing.

(Wei Jiadong, "Digital marketing Campaign" author, social marketing practitioner, micro-credit public number: weijiadong2013 or search "Wei Jiadong", Welcome to Sohu News Client, today's headline clients subscribe to "Wei Jiadong" from the media. )