The marketing means of Meng Meng

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The author in the last few days out of boredom, walked into a KFC restaurant, plan to wait while the Internet, at the point of the meal area where the author is ready to buy a cup of coffee and French fries, found in the point of the table above the press a leaflet, the picture above is a very cute kitten doll. Because the author is a cat-loving person, so it is easy to point this send doll package ... Later the author back home, through Baidu search only then found that this is a KFC launched a "Kit cat" "Meow package."

What is the element of Meng?

Meng This word, is developed from the ACG, Meng actually refers to the reader to see some more beautiful, lovely role produced by a kind of blood-boiling mental state. and Japanese blood use Roman pinyin input words, is "Moe (もえ)", if we use the Japanese Input method input Moe, will only show ' Burn え ' and ' Meng え '. So in order to distinguish because of beautiful things and blood of the state, and the traditional blood of the difference, borrow the homonym "Meng え" to describe.

The origin of the author's marketing means

Also remember the author in the late 90 made the first personal website is animated website, at that time many large ICP will also provide personal space to netizens, generally there is no background CGI, can only design the space of ordinary Web pages, capacity is probably between 20-40m, if the number of visitors to the personal site, You can then ask your personal space provider for capacity expansion.

Because in those days, Yahoo is only such a search engine, and there is no such thing as spiders crawling in the sky, so at that time to do personal site to make achievements, is to rely on the content to enrich the site space, but also remember that in order to fill the content of the site, I also made a special trip to the Japanese website to Those very lovely pictures.

At the same time, because the content of the site is related to animation, so whether it is animation design companies, classical animation background music, famous sound (including Hong Kong voice actors) and so on, such information will be involved, of course, there is no recommendation doujinshi-due to the less web site, So as long as the Yahoo or other search engines have a better list of the directory registration, you can get a lot of people to contribute their own cartoons, perhaps this is the earliest SEO bar.

Through this site content construction, the author at that time has used the Meng marketing means to attract visitors to the site, but also let the author of the time to continue to receive a number of advertising checks from the United States.

The development of marketing means of the author

Due to the author's personal experience, leading to the actual work in the future, the author of those lovely, while still good, fun entertainment elements are more concerned about the life. So the author in the automotive consulting company, when the proposed use of the form of cartoon dialogue to write teaching copy, so that may be able to make it easier for trainees to master the key points of knowledge, and later the idea can only be applied to the site, the effect is not good.

Since then, the author of the campus cosmetics promotion work, the special run to the wholesale of the doll place, into a number of prices are not high, but good Meng, good cute hair doll, such as QQ Penguin, Kaqiu, Hello Kitty and other applications in the promotional scene, as long as the full amount of money to buy, you can send these dolls, the effect is good, Even the promotion of the younger sister herself also left a few, naturally these dolls are always ransacked.

So, in applying Meng Marketing, is very pay attention to consumer objects, such as the object you face is a batch of gentleman, you can use Meng Marketing, such as cosplay elements, after all, men are mostly like to see beautiful women, but this needs to grasp a degree, after all, "Meng" the word is from the Japanese otaku developed, Not all boys like Meng marketing, such as the author for those who sell too much will be directly ignored, but for KFC's "small odd package" will be more acceptable. Therefore, in the use of Meng Marketing, for male consumers, to be used on the basis of investigation, do not rashly apply, otherwise there may be contrary to the marketing effect.

So, for those female consumers, Meng marketing can be unimpeded? In fact, although female consumers for Meng marketing or will be easier to accept than the male consumers, but does not mean that the casual selling Meng or too much to sell Meng will let them fall, to find the place they are interested. This needs the marketing personnel to carry on the unceasing investigation, the research, the analysis, but all marketing behavior is needs the practice to be possible to have the knowledge. For example, the author in many campus sales site on the discovery, Meng elements for those girls consumer promotion effect is still more effective, after all, the use of skincare products girls, are beauty girls, then they will naturally like those beautiful, lovely, charming little things.

Amoy K Network Meng Marketing

At present, Meng Marketing has appeared in Amoy K Network of micro-letter public number, this is because the editor responsible for this micro-credit marketing itself is a natural Meng girls, at the same time she is very creative, you can see the graphics, write a very good mood fragments, people have a kind of happy to read the fresh feeling, and her search for the image of a unique ability, Can often find a good picture of the United States ... When the United States and the article with the beautiful picture, naturally became a very good soft wen.

If you want to know how Amoy K net is in the micro-letter selling Meng, welcome to add our micro-letter public number, search "Amoy k net" can see our natural Meng Small series is how to sell Meng.

The essence of Meng Marketing

In fact, selling Meng is not selling childish, Meng Point is that we do Meng marketing when the key, such as KFC launched the "Meow package" of the 4 small odd cats, is the package sales focus, and even a lot of people in order to get these kitten dolls, in 2011, a period of time, they taobao speculation to 400 yuan set, This is because KFC very carefully grasp the consumer's point of origin, can make such a sensational spread effect.

In addition, if you have seen the Beetle this car, have you found that the car is more women in the open? In fact, because the appearance of the car so many female drivers feel very Meng, and fell in love with the car, in fact, from the form of the point of view, the beetle is indeed the same style with the car there are obvious differences, VW has found the point of female consumers, so the car has been popular all the time.

Then back to the author of the KTV industry bar, many people know that the volume of KTV is the characteristics of a luxury box, sound insulation, you can sing a lot of songs, you can carry out party activities. But if I tell you now that there are already a number of retailers playing PTV, do you know what this is all about? In fact, PTV is PARTYKTV, is the volume of the upgrade of KTV, it not only has the volume of KTV all the characteristics, And one of the most important features is that you can hold a theme party in PTV, this is a point of origin, because in the canton Tide Hui PTV Here, there is a very good sea thief King box, you can enjoy the role of the Sea Thief in the fun, and even like the Pirates of the King's friends will come here to play cosplay, This is the point of the eruption.

Selling Meng is a way to attract attention, marketing is also to attract the attention of consumers, as long as they can reach a deal, can be from the consumer's pocket to take out coins, then no matter what marketing, can be called a successful marketing. Therefore, we may wish to start from now, more to understand the Meng elements, understanding Meng Marketing, understanding the spread of the Meng!

This article starts A5 stationmaster net, the author ILOVEGOKTV, reprint when please the famous source http://chaohui.taoktv.com, thanks everybody's support!