The marketing of tourism destinations attaches great importance to the innovation of cooperation mode

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2013 Tourism Destination Network Marketing Conference and the 12th session of the Tourism E-commerce Conference held in Jinan, Shandong province today, from all over the country tourism destinations, scenic spots, online travel service providers, network marketing platform nearly 400 representatives attended the meeting. At the same time, the conference through the Shandong Provincial Tourism Bureau recently opened video conferencing system to the city of Shandong Video live, through the video conferencing system attended the city and county Tourism Bureau, scenic spots and tourism enterprises representing nearly thousand people.

Dr. Cai Jiacheng, deputy director of the National Tourism Information Center, and deputy Inspector Zhou Xiaoming of Shandong Provincial Tourism Bureau attended the meeting and made an opening speech. Dr. Cai Jiacheng that tourism needs creativity, innovation and creativity, so tourists always pay attention to communication and communication, the tourists to the new things sensitive and timely grasp will enable the tourism industry to keep pace with the era of information. Zhou Xiaoming Deputy Inspector introduced the development of Shandong tourism industry, summarized the work and achievements of Shandong Tourism Network Marketing, and prospected the future of Shandong tourism destination marketing.

Shandong Provincial Tourism Bureau commissioned Jiangsu Network Technology Co., Ltd. to 2013 Shandong Travel Network Marketing evaluation and effectiveness analysis. This year, Shandong Provincial Tourism bureau launched a Baidu, Google platform for provincial and municipal marketing plans and with the well-known online tourism platform with the network, the way cattle travel network, Xin Yan Tourism Network, Taobao travel to build "hospitable Shandong" tourism flagship pavilion. Guest Network CEO Liazhiguo in the report mentioned, through with Baidu and Google's marketing cooperation has brought Sching Shandong tourism brand display and Libedovan site Click, for tourists at home and abroad to promote a good brand image of Shandong Tourism. 4 Online tourism platform opened the "hospitable Shandong" Tourism flagship page total browsing amount of billion, contributing to the total sales of Shandong tourism products more than 200 million yuan. The opening of "hospitable Shandong" tourism flagship has not only achieved good tourism marketing effect, but also accelerated the process of E-commerce in Shandong Province, and thousands of tourism enterprises in Shandong Province have cooperated with various online tourism platforms and obtained good economic benefits.

2013 Shandong Tourism Network Marketing Investment, a wide range of coverage, and created all levels of tourism destinations and tourism enterprises bundled marketing Network marketing new mode. Shang, director of Shandong Provincial Tourism Bureau, then made a prospect of the network marketing model of Shandong Travel. He first introduced the tourism market information Analysis system based on the traffic monitoring system of scenic spot in Shandong Province, the residence registration system of Shandong Province, Baidu and Google search data, and proposed the network behavior of tourists to obtain the tourist informations according to the large data, so as to guide the tourism destination network marketing work better. The mature tourism Destination network Marketing should establish a comprehensive system of image marketing, information marketing and product marketing. The tourism Bureau of Shandong Province will further consolidate the information base, carry out multi-channel marketing around the destination digital system, and continue to strengthen the multi-destination hierarchy of bundled marketing and online interactive integration mode.

The two-day meeting, Baidu, Google, where to go to the network, the same way network, cattle Travel network, Tencent Travel and other more than 10 online tourism service providers will introduce their respective destination marketing cooperation program, and participants to discuss how to use new technologies, new media to enhance the effectiveness of tourism destination marketing.