The marketing that we've been through in those years

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A lot of people may be very strange to the marketing of these two words, but, most of us have experienced it baptism, today pony mainly talk about is the most risky, but also the largest profit marketing, it is event marketing.

One: The classic king of old Ji

Why is the classic, because this product to do event marketing is seamless, May 12, 2008 14:28 04 seconds Wenchuan Earthquake, the national grief, so the CCTV held fund-raising activities, at that time, Wang Lao Ji donated 100 million, the list of business units first, and then to the Forum on a " Let the king of Old Kat disappear from the shelves of China! "Shut it down", this is a naked event marketing.

First, using a very good platform, CCTV fund-raising, I believe that a lot of friends to see this, and many friends are boiling blood in their own region to do their own meager strength, the pony is also, at that time also read Junior high school, schools held donations, donated their own one weeks of pocket money, because we are patriotic, The patriotic feelings of the Chinese people are very strong.

We do network marketing should know the internet thinking, the so-called internet thinking is the first circle of people, after sales, and Wang Old Kat is the use of CCTV this platform circle of our patriotic people, pony believe that at that time the CCTV collection of ratings is absolutely very high, because we are concerned about the safety of a country's territory, See can give Wenchuan to bring how much help, and this time Wang Laigi shot, in the enterprise unit donates the most, donate 100 million!

The number that beats the hearts of every one of us, also beat our love feelings, a beverage company unexpectedly so atmosphere, so everyone to the company is really good feeling, even do not know this beverage friends are online to understand the company, Wanglaoji brand fire, in fact, since then, has been a fire.

After the donation, an online article "Let Logi from China's shelves disappear, ban it" turned out, this title I believe is a netizen will click in, because all know Wanglaoji donation 100 million, feel that this company is very patriotic, why should we ban it? The novel title once more Circle a lot of people, click in to find out, The original is a buyout wanglaoji, so Wang old Kat sales could imagine.

Second: The first big auction of Yuanmingyuan Beast

In late October 2008, Christie's announced that it was going to auction the head of the rat and the rabbit's head in 2009, the friends who have read history books should know that these two things come from our motherland, was burned in the Qing Dynasty by the burning Yuanmingyuan, for us, this is a disgrace, and Christie's is to seize our people this mentality, Then want to make a windfall, a copper beast has how much value, what makes it so expensive, is our Chinese heart, is our patriotic feelings, because Christie must understand, there will be the highest price of Chinese buyers, because a country's dignity can not be measured by price, although it is a bet, but already doomed.

Three: Risk and profit coexist

Through the above content we understand the event marketing, what is event marketing, is big enough, someone planning, profit and risk coexist, event marketing premise must have full grasp, why so say? Why the above two events can be successful, I believe that we have read after the understanding, that is to seize our patriotic feelings, If the auction of animal first event marketing many of us because of the lack of strength and did not get involved in it, then Wang Old Kat incident marketing we must be involved in it, because a can of drinks to express our patriotic heart.

Event marketing is the biggest profit, at the same time, the risk is the largest, if we do corporate branding event marketing, so that users find that after the brand will be disgusted and exclusive, that is two extreme, or the brand is very fire, then permanently lose this brand, the same thing to do marketing big enough, Big enough is a huge investment, or even if you do, it's not going to be much of an improvement.

Overall, event marketing is a gamble, if there is no certainty of victory, please do not gamble!

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