The marriage of store 1th and Wal-Mart has finally settled.

The marriage of store 1th and Wal-Mart finally settled. A 33.6% per cent stake in Wal-Mart's takeover of NIU Holdings Limited (hereinafter referred to as "NIU Holdings") was granted under restrictive conditions, which gave Wal-Mart a 51.3% per cent stake in the company's actual holding power, the Ministry of Commerce said yesterday.

After the deal was completed, Wal-Mart became the holding company of the NIU Holding's No. 1th store. The industry believes that Wal-Mart holding no. 1th stores has practiced a new model for traditional retailers to test hydro business. If both sides can maximize the advantage of each other, the new boom in traditional retailing and networking may be coming.

Wal-Mart's tie-up with shop number 1th has become a reality, according to the agreement between Wal-Mart and store 1th, which will increase its stake in NIU Holdings from 17.7% to 51.3% through a wholly owned subsidiary. At present, Wal-Mart is the world's largest supermarket chain. Shop 1th is China's largest online supermarket, the scope of business including online direct business and value-added telecommunications services.

The marriage of the two sides is considered to be what it is. The industry believes that although Wal-Mart is a well-known international retailer, in the United States and other development, but its development in the Chinese market is a bit heavy. Wal-Mart's online market is more limited than the physical supermarket business.

In fact, Wal-Mart has long coveted online business. As early as 2006, Wal-Mart had a brief attempt to make a business of electricity, and ended up with premature conditions. At the end of 2010, Wal-Mart restarted its electric business in China and launched its online shopping business for its Sam member stores. However, the platform is only open to members of both Shenzhen and Beijing. Last year, Wal-Mart negotiated strategic investment with Jingdong Mall and close to success, finally because Jingdong Mall CEO Liu to hold the holding power and failed to reach an agreement. It was not until last May that Wal-Mart bought a 20% per cent stake in 1th from China's Ping An (601318, shares), and finally let Wal-Mart see the hope of success in China's electric business sector.

In fact, the benefit is not only Wal-Mart. Although shop 1th has become China's largest online supermarket, and its business category also from consumer goods to books, 3C and other areas of expansion, but this is through constant huge investment in exchange. In this case, shop number 1th needs to find a new purse. Prior to that, shop 1th and more than 50 traditional retail enterprises signed a shop escrow agreement, to do "on behalf of the operation" Business, is to share the operating pressure.

With Wal-Mart's successful holding of shop number 1th, it has not only brought huge financial support, but also brought valuable retail experience and a global supply chain.

On the impact of the marriage on the retail industry, Eric Consulting Network analyst Ding Jiaqi that the domestic consumer platform is still in a high-speed growth period, Wal-Mart holding No. 1th store does not appear a single big situation. At present, Jingdong Mall, Suning and other large companies have started to the food, daily necessities tilt, Wal-Mart's accession may make the entire industry more subdivided, more competitive.

Commercial newspaper reporter Huimin Wang Museum