The massive music has caused the user's choice obstacle to some extent

Absrtact: The massive music has caused the user's choice obstacle to some extent, this is also one of the reasons that the streaming media has not become a popular consumption trend, although the music single purchase mode is declining. Only algorithms can't solve the problem of listening to music, because singing

The massive music has caused the user's choice obstacle to some extent, this is also one of the reasons that streaming media has not yet become a popular consumption trend, although the mode of music single purchase is declining. "Only algorithms can't solve the problem of listening to music," because the album disappears, so editorial recommendation is important. Beats CEO Jimmy Iovine said so.

Since embracing streaming media is a must, buying Beats is also a form of smoothing over the itunes model to streaming media, and Apple is certainly not niche markets, so how will Apple turn beats into the same size as itunes (800 million users)?

The biggest advantage of Beats Music is that it also uses algorithms and artificially created song ready-made to recommend songs for users who create forms that come from a beats group of senior music experts, and in the first place when users search for a song, the original original version Users can also use the corresponding buttons to view other versions and turn the singing version, but also according to their own mood to search for more detailed functions such as music. and other streaming media services Rdio, Spotify is also recommended, but mostly based on the history of songs, that is, users have to often search to produce records.

Tim Cook's story is interesting, "it's the first hot streaming service, beat doesn't ask you what you want to hear, it tells you, and that's the editorial recommendation." "Both Apple and beats believe that a strong editorial recommendation team is necessary and we will continue to strengthen what we do in these areas." ”

Is the editorial recommendation Apple's trump card for making beats an ITunes user-level service?