The Matthew effect of increasing web traffic cheats

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In the "improve the flow of the Web site traffic cheats of the bucket theory" in the article to webmaster or Bo friends suggest: Do site building first of all, is not the strongest improvement, but the weakest, only the short plank of the site to reach the height of the long plank, as far as possible to achieve all the board close to or completely "same height", in order to ensure the stability and continuity of the site traffic increase. Site content positioning and production of good or bad to the Web site traffic plays a key role. The content is king, this is undeniable truth. No content, traffic is difficult to improve, even if there is traffic, but only a brief moment, a flash in the pan. How to do well the content of the website? Looking at the whole content of the website, it analyzes the difference of each sub column channel. Study the difference, and then give full play to the advantages of the Content Hadron column, thus driving the whole station traffic. The author believes that the "Matthew effect" can be applied to the improvement of content differentiation website.

"Matthew Effect", by the American science history researcher Robert Morton, the content is: the better, the worse, the more the more the less the less the phenomenon. The name is taken from a fable in the Bible, the Gospel of Matthew. The story of Matthew's effect is: a King before a long journey, to three of each servant a silver ingot, commanded them: "You go to business, when I come back, see me again." When the king came back, the first servant said, "Master, I have earned 10 ingots for a piece of silver that you gave me." So the king rewarded him with 10 cities. The second servant reported, "Master, I have earned 5 ingots for a piece of silver that you gave me." So the king rewarded him with 5 cities. The third servant reported, "Master, I have been wrapped in a towel, and I am afraid of losing it, and have never taken it out." Then the king ordered the silver of the third servant to be given to the first servant, and said, "Whoever has it, he shall add it to him, that he may be superfluous; This is the story of the Matthew Effect, the implication of which is that the poor are poorer and the rich are richer.

When I approached the "Matthew Effect", I doubted the generality of this theory. The modern society enters the network economy stratification plane, the internet everywhere, the website content can stick the Netizen, can have the flow, can create the profit value. Tencent QQ as the number of users increasingly, with the expansion of Tencent to the search market, with the level of Internet users can completely seize the search market half share; like the blog blog number of registered numbers of the same rapid growth, the function of continuous development and improvement, to attract more netizens to play blog, Recently organized the Beauty Blog contest and brought together countless eyeballs and rich flow. Obviously, the strong will be stronger, the weak will be weaker, because the strength of the strong accumulation, and then create a greater space, more opportunities to develop and grow. The Matthew effect is not destined to later, such as Baidu successor to rob before Google, like Sohu later grabbed Yahoo before ...

So how webmaster or Bo friends how to use the "Matthew effect"? I think do the website can not be anxious, learn from small content, subdivision is the hard truth, subdivided only to the capital to the development of integration. Sina, NetEase, Sohu and other integrated information portal integrator, Alibaba, HC network, such as integrated industry portal integrator, China Blog Network, China Chemical Industry network, such as subdivision of the portal integrator, from the long election development search, the last side of the potential is greater than the former. Do not try to make the site big in the beginning, as long as the first to do the specialized, to do after the big will be relatively easy. If and other sites of the same kind, to learn to avoid strong and weak, if the site, the first advantage of the sub-column channel to do a good job to expand the advantages, and then, add other sub columns, slowly do strong, so that the flow increase will be stable and growth.

From: http://xmtxt.uu1001.com