The May performance of the housing enterprises red and black clear developers price is still hesitant

The price of Death will "die" very ugly. The May performance of the housing enterprises red and black trenchant: Only Evergrande, the country garden by price or parity strategy to get "red May" other developers whether to follow up the price is still hesitant Yangcheng Evening News reporter Zhaoyanhua, intern Tan Report: The first to open price game Evergrande Real Estate finally came "fame and fortune" Return: Yesterday, Evergrande announced its first monthly sales performance in Hong Kong since its implementation of the reduction strategy. Data show that May real estate prices after the average daily sales are more than twice times the average daily sales, May total to achieve sales of 4.05 billion yuan, not only did not decline, but to achieve a month-on-month increase of 8.3%.　　However, the Yangcheng Evening News reporter also from the group released yesterday data found that the average price is not as expected (85 percent) as a sharp decline, but only a slight drop of 2.2%. Throughout the recent release of the May Housing Enterprise Sales report, the death of the housing prices are generally "dead" more ugly.　　Vanke, Longhu, decimating, agile and so on have different degrees of sales decline, and only the main two or three line of the city's Evergrande, the country park against the trend to get "red May." The first price of Evergrande achieved the performance and resolutely do not reduce the company's sharp decline in sharp contrast to the performance, this will not become a developer pricing strategy for reference?　　Despite the previous Vanke said to reduce prices to adapt to the market, Evergrande President Xia Haijun yesterday also said "discount will not stop", but whether there will be more housing companies to join the price list, it seems that many developers are still indecisive.　　1 is the real price or the fall? Data show that the constant land production in May, the realization of the contract sales of 4.05 billion yuan, the group has set a single monthly sales of the highest record, the contract sales area of 640,000 square meters. From the amount of sales, Evergrande Real Estate not only has not been the same as other developers have negative growth, on the contrary, the chain Rose 8.3%, the year-on-year rise of up to 328.6%.　　Yesterday, Xia Haijun, the group's president, concluded that the discount plan had an immediate positive effect on group sales. However, the average selling price of the constant land production was not significantly reduced because of its "discount" action. Its May sales average price of 6326 yuan per square metre, only the chain down 2.2%.　　Previously, the group had announced that, since the price reduction action, the group's average decline of 5% to 10%. In this respect, the group explained that the May new open Nanchang Evergrande Oasis Villas products, plus 85 percent promotional after the Guangzhou Evergrande Oasis and other high price plate sales rose, so that the sales average decline smaller.　　Excluding the above-priced items, the average selling price in May was about 6% lower than in April, in line with previous expectations.　　2 do not reduce the price of the capital chain tight? May 6, Evergrande Real Estate announced the implementation of 85 percent discount on its property, Vanke new set of opening price is also lower than market expectations.　　Evergrande, Vanke why the first price reduction, is the real estate business capital chain began to tense, or just a gesture, or a new round of real estate business integration of the Prelude? In response to these assertions, yesterday Evergrande executives said that the increase in sales did make Evergrande real estate cash flow further enhanced. EcIt shows that Evergrande's real estate has a cash balance of HK $19.99 billion by the end of May, and there are still unused bank credit limits of 25.75 billion yuan. "In the context of regulation, the real estate industry will return to the" cash-for-king "era, Evergrande Real estate is the first to let promotions, the purpose is to improve cash flow to prepare for the real estate in the low tide to promote the industry reshuffle. "Xia Haijun bluntly, Evergrande issued two times earlier this year, it means to foresee China's macro-economic control," the housing enterprise sales is not good, there is no new financing channels, must face the capital chain tension, this is our judgment on the trend.　　Zhongyuan Real Estate analyst pointed out that each round of real estate downturn is a good time to shuffle the industry, with a large number of cash in real estate companies can use real estate at a lower price to take the land, and then achieve beyond.　　31-line City housing prices continue to "pig strong"? In the recent release of the May performance list, and most of the housing companies fall diametrically opposite, and the same performance as the Heng Big Red is only the country garden. The similarity between the two, in addition to reasonable pricing, all benefited from the two or three-line urban strategic layout. At present, the market generally believe that the rise of the first-tier cities is the most severely affected by this round of regulation, while the second-tier cities are relatively healthy. As Xia Haijun said, Evergrande's growth is closely related to the extensive layout of the two or three-line cities.　　Data show that Evergrande currently enters the 25 cities, of which 96% are two or three-line cities. Although there is no such a high-profile yell of "price reduction", but as long as the real actors are still in return. Bi Garden Although not the whole national property price adjustment, but there are some real estate prices such as Phoenix discount or very attractive (buy set minus 40,000 yuan), coupled with long-term adherence to the "cost-effective" strategy, the previous price is not high. According to the days of the country Park announced: May to achieve contract sales of about 2.2 billion yuan, an increase of about 34% per cent, the contract sales area of about 460,000 square meters, the year-on-year growth of about 28%.　　Some analysts believe that, if the price of the country garden more steps, the report card may be more beautiful, sales figures show that May year-on-year sales growth of 34%, but the chain April or reduced by 800 million yuan.　　But in any case, in general, the performance of developers in May has clearly been "reduced" and differentiated. Zhang Hong, general manager of Qualcomm think tank, said in an interview with Yangcheng Evening News that at present, the real estate business exists a "full belly feeling", hunger is not urgent, so the industry as a whole or "carry".　　But in a situation where policy does not appear to be reversed, price cuts are a matter of sooner or later. Some property analysts, such as sales continued to slump, is expected to be more and more companies to join the price of the tide.