The meaning of the search

Ten years of life and death two boundless, Baidu Rise, Google was killed. Now think of the time, the information is gathered together, with a portal. The information explosion, navigation and search has emerged. And very popular for a while. But hao123, 360 navigation slowly wake up, we understand that the navigation is only a pseudo demand, the user really want is the content after the navigation URL, because the information is now everywhere, reading pressure, the portal has to walk up the product navigation. Therefore, it is said that "the portal is more and more like navigation, navigation more and more like the portal." This is a trend and an extremely correct demand-mining. But I would like to say that search is also a pseudo demand, but is solidified thinking into a search based on their own data, but it is not.

The significance of the search lies in the solution of the problem, not the retrieval of the simple data. such as the search for literature, is for the paper quotes, rather than search for reading. Find software to solve problems for the next installation, not to browse the official website. Search is the next level of problem solving, but we are curing this, especially in the vertical field. But fortunately, we still have some search engines to explore, as to whether they really realize that I know nothing.

Baidu

In fact, Baidu very early on the line Aladdin and box calculation, such as our search "Hong Kong dollar", the first is the exchange rate converter, then Baidu Encyclopedia, Hong Kong Dollar News. No doubt, users will be able to search the return page directly solve the exchange rate, without the need to open a link, read, find the current exchange rate, take out a calculator, and finally the calculation. Another example is the search for "I am a Singer", which appears as a combination of the video source, of course, this is not the most direct solution, but still fair. It is true that we cannot predict user behavior, but subsequent results provide this predictive fault tolerance. In general it is worth affirming.

SOSO

Tencent Soso, although the search in the field has been up and down, but I think the word search in the beginning is for the user to solve the problem. User chat, QQ space, unfamiliar words, the word a search, that is clear in the heart. Save the browser to open the search engine, will search the keyword input, search, and finally read. Of course, Soso is not a fire, but this can not be attributed to this, can not deny the original intention.

Taobao

Taobao is different from the previous comprehensive search, is the vertical search of goods. But in my opinion look, Taobao's search in the vertical field is also doing a good job. And this, not only in the adjustment of the algorithm. Taobao search Ghost Foot Seven once said, you do not think, Taobao search box will have so many people search "Ali", so, Taobao search did exploratory search, such as search "Ali" will return to download. These Taobao do not publicize, but in the practical solution to the user's problem. Search is a good search for solving user problems.

For this kind of attempt, some other search engines also have some exploration, such as Sogou in the search box to get focus will pop up today hotspot. Although I do not think this is a good experience, because when the user gets the focus has actually had a clear search intention, at this time to add to the user interference factors. But in fact this is also a practical solution for the user to solve the problem.

But although there have been attempts, most of the searches are currently limited to data retrieval. Of course this may be limited to the enterprise's resources, but if it is because the thinking is cured, is certainly not a good thing. In my eyes, some search can be done better, such as Sina Weibo search. For example, search "Shenzhen It Recruitment" returned by default is Weibo information. But maybe what users need is job information, not Twitter information. Perhaps you may ask, Weibo which has the recruitment information? This depends on the openness of the enterprise, the application has such information, not before there is a micro-network? There is a lot of information, just will not use, how to use. Of course, perhaps Weibo wants to promote mutual attention to behavior, but it may also be the pressure of profit. But I always think the product between the open, will make profit more positive.

Search is a false demand, search is not for searching, but for the user to solve the problem, this is the search for the original meaning and meaning. In mobile Internet, the importance of search is lower than that of PC. Why? Because Joe's app is a search that solves the real problem of the user. If it's not obvious enough, one day you'll have Siri and say a phone call to Lenovo customer service, my notebook is broken. Siri directly calls Lenovo customer service. Is this a search? Yes, it's just that we have no perception, but the essence of Siri is the search on the back end.

Therefore, out of the curing of thinking, search is not only the improvement of the accuracy of the algorithm, but to solve the problem behind the user search. Search is always a "pseudo demand".