The media complex of internet giants: the "pain point" of traditional media

In the upstream and downstream of the industry chain, launched a merger and acquisition and equity investment in the Internet one elder brother Tencent, this time to reach the traditional media field. Tencent's intention to invest in the new media may be interpreted in different ways.　　In my opinion, this is the internet giants have always been the media complex. The internet giants have recently been keen to do mobile phones, in fact, the phone is the only thing the giants of a time of the brain fever, and the media dream, they have been doing.　　Controlling Internet media is easy for internet giants, whose media dreams focus on traditional media, where they are the pain point. After more than 10 years of development, the economic power of the internet giants have been able to let people look up, but they usually can only in their own three acres of Glory Unlimited, in the overall social relations chain, the growth of the right of speech and market capitalisation is not directly proportional to the growth. Take you as China's largest internet company Tencent, in the uproar of the 3Q war, Tencent because of a "difficult decision" by the Public opinion pain batch.　　After the 3Q war, Tencent specialized in the "Diagnosis of Tencent" series of activities, the author participated in the Sanya held in the first phase of activities, the obvious feeling of Tencent for their weak discourse right embarrassed and helpless. Compared with Tencent, other internet giants have already shot, such as the Grand Chen Flyover, its public investment in the traditional media has "business value" and "Entrepreneur" magazine.　　Jack Ma also shot, in addition to the name of the group with the Zhejiang newspaper cooperation, there are private and the south of some newspapers and magazines, and recently there has been rumors that he is actively operating a stake in the "Daily economic news" matters. Tencent in the traditional media field, whether to achieve the desire to enhance the right to speak? The new media to emphasize: Tencent does not participate in the daily operation of the new media, financial and new media will still adhere to the independent professional editing policy. But will Tencent be a financial investor? Maybe we'll see the answer to the next season's 3Q war.