The medical profession Network marketing way cannot be too unitary

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Writing this article, the author is deeply experienced, the author of the hospital's main performance mainly from the network. It can be said that network marketing is one of our most important marketing channels. In the first half of 2010, our main source of traffic is mainly relying on Baidu's bidding flow and the natural flow of the site, the first half of the overall flow is quite stable, the performance has been steadily increasing. But in the second half of the year, due to Baidu's natural ranking algorithm adjustment, as well as Baidu Phoenix Nest Promotion system, the flow of our website has a significant decline, resulting in a decline in performance.

After this event, we have a vigorous adjustment of our entire Network marketing strategy, absorbing the lesson of over-reliance on Baidu before, we increased the source channel of the flow, has opened the search of Sohu Sogou, Tencent Soso, Google and other bidding promotion. by November or so, the company's website traffic began to pick up, consultation volume also increased, the performance has been stable.

The author thinks that the network marketing should carry on multi-channel marketing if the fund is allowed. Since Google's exit from the Chinese market, Google is now the popularity of the former, and Baidu is now the heyday of the Chinese search engine firmly seated in the throne. Therefore, the medical profession to the promotion of Baidu is bound to pay more attention, will aggravate the hospital in the medical bidding competition, the result of this competition is to cause the cost of network marketing further increase, or even form a vicious circle. And in the natural flow of hospitals to promote, in the second half of 10 due to the continuous adjustment of Baidu algorithm, natural flow is also very unstable, when the fall. Most of the medical sites are subject to the impact of Baidu algorithm adjustment. Therefore, if the medical profession is too dependent on Baidu search, I think there is a certain risk.

According to the Dcci Internet Data Center Yanping Analysis: From the newspaper printed number, printing volume, circulation statistics of the declining trend, 10 years, newspapers will lose 70%-80% of the market, and the Internet and television will continue to maintain a significant growth. Internet advertising Marketing in the market, search, community, video is the three leading up the plate. Yanping more boldly expected, 5 years later, the market growth rate of search engine marketing will obviously slow down, which is not only because the base is too large, and the lower base of the community, video will be a significant increase, and 10 after the advertising marketing, especially the combination of the brand display advertising will be mainly in the community

The author thinks that the network marketing of medical profession is necessary to carry out multi-channel marketing in the future. At present, many hospitals have already launched a variety of forms of cooperation outside the station, for example: with local portals, forums, community cooperation, in the large portal site to put soft text ads, I think these attempts are very necessary, we can through a small range of testing to assess the appropriate way of network marketing.

This article by (www.93zr.com) Trinidad original release, reproduced please indicate the source, thank you!