The message to everyone is mainly about these

Hello everyone, I am the soul of Taobao mobile phone day. Today I bring you the information mainly is these, the first 38 Life Festival we have prepared for everyone. The second is why we are desperate to meet women's unrealistic aspirations because we want to redefine section 38. The third mobile phone Taobao future three direction is what.

How to play 38 life festival?

Originally I want to say I am min, afraid to be beaten by you. Because recently my relationship with Min is relatively tight, where all appear min. Mobile Taobao is now in the country's first round of brand communication has begun, attracting a lot of people's attention.

This is the first message I want to communicate with you, the original rumor is true. A certain Tianma always because with a few friends in a variety of circumstances, and finally out of such a thing, please the people of the whole country 5 million buy lottery tickets, please the people of the whole country after a taxi, said the whole country people eat and drink, this thing is true. How can all the people of the whole country eat beer and skittles? Let's talk a few things next. What we are prepared to do, how consumers can play.

First, dining room 38 percent. We will cooperate with more than 800 well-known restaurants nationwide, eat 38 percent, there is a must in the red envelopes, eat with mobile phone Taobao experience consumption, back to you a must in the red envelopes. This is the first course.

Second, KTV singing 3.8 yuan. We will be with many of the well-known offline business cooperation, the country has a total of 230 ktv, nearly 15,000 boxes, nearly 200,000 hours, as long as 3.8 yuan can sing. This is the second course.

Third, the movie ticket is 3.8 yuan. We planned nearly 2 million movie tickets also as long as 3.8 yuan, we can open the mobile phone Taobao look, specific films have appeared.

Four, continue to work with retail. Following last year's double 11, once again a step forward, a more in-depth attempt, the five major department stores group: Yintai, Grand Hyatt City, New World, Hualian, Wangfujing.

Five, the entire Amoy department most important part, 10,000 brand merchant, 1 million merchandise quantity all will appear in the Mobile phone special form, namely certainly will be cheaper than the PC, the payment is more than the PC to force, this activity starts March 5.

Why do you play this day?

Why Choose March 8 have such an activity, with the consumer to do something more fun.

Since it is the 38 festival, we have to redefine it, before preparing so many hard dishes, we have some soft dishes, I hope that the 38 period to make Chinese women more fun. So we're back with a marketing play, or interactive play. If we can meet her unrealistic expectations. Many of the girls in this room will see if the wishes can impress you. This is our ultimate desire to prepare for the Chinese lady, this is not a joke, we can certainly meet her, these wishes we can help you achieve: Paris New York unbridled buy, travel around the world 80 days, go to the best restaurant in the universe to eat, five-star test sleeper, facing the sea mansion, when the stars on the headlines.

Yesterday on the first day of data, mutual momentum and participation in the number has been comparable to the cat double 11, can be seen how crazy. Last wish, there are a lot of men here or the husband is not willing to, and min intimate contact. There is a small allusion, I and the boss to discuss the 38 market plan, just at the beginning or more difficult, suddenly mentioned Obachang leg, we say this plan depends on unreliable? Three bosses went back and asked his wife, Min Min Min, that's the reaction. Originally said to go back to do not talk about work, pulling her husband's hand I must be on the phone Taobao. This is the seven best wishes for Chinese women. That day to play is going to be a little high.

Just now Obachang leg a person to serve everyone, slowly we want to step by step in addition to hard food, the ultimate desire, can let the boys serve us, may each age level fan is not the same, some people fan min, some people fan Wuke, some fans Wei, some new generation of stars I am not very understanding, But the little girl of our team came to see this, and this coming, she was very fascinated. So how do they serve consumers? 38 Day of all your itinerary, shopping guide, we have a name called male gifted, with his unique voice and image in 38 day to do a program itinerary, will remind you baby to get up, baby you should go to eat, baby film to the field. I'm a little worried if the husband who sleeps next to me will be able to blow that phone off.

Speaking of which, we heard a little bit like the Queen's double 11. 38 that day was a bit like the Queen's double 11. We have a small discussion inside the meeting, how to feel like a wireless version of 11, day cat Double 11, the Earth people know. How to create a program on the mobile end, this is our proposition.

We will find that we Ali people will be difficult with the festival, double 11 of the Singles Day, we make it into a shopping festival. Today we want to redefine the 38 women's Day, which in the future is synonymous with life day. We can imagine that five years ago, double 11, also like today such a launch will, with a bunch of business friends, media friends, we have to do double 11. At that time, we did not know, five years later, double 11 into the world's largest shopping festival.

This is what the horse always said in the crowd, he said that now China's family has always been a man, now most of the family is women to decide. That's another reason why you might choose March 8 because we think women decide to live.

People will say that the whole mobile phone Taobao is not only to meet women? To give you a point, to meet the man's things we have prepared, but not March 8, is the March 8 after a certain holiday, then invite friends here to witness with us. Give everyone a little faith first.

The future of Taobao mobile phone

The above is 38 overall market part, next I briefly introduce the mobile phone Taobao future direction.

The future direction of the mobile phone Taobao can be from a large framework, we all know that mobile Taobao is the largest mobile shopping platform, we hope that from March 8 onwards, mobile phone Taobao into a mobile life of the consumer portal. This is our entire mobile phone Taobao brand positioning of a new departure. Before all the mobile Taobao is said that the mobile phone taobao is equal to shopping, we hope to start from March 8, the mobile phone Taobao and so the living consumer entrance. We're going to do a lot of trying to make this strategic transition.

Here you can share a few big directions first.

First, the application of mobile Internet technology is ready. Nearly 2000 engineers have been preparing for a few years, and we have a code number m program, video head, voice recognition and Bluetooth applications for a year or two, I believe in 14 years will have some application scenarios to meet you. This is an important event for the group to prepare for mobile internet technology.

Second, the micro-Amoy new upgrades. Our micro-Amoy has been running for nearly a year and developing rapidly. Micro-Amoy New upgrades revolve around a key word, interactive. The first is to realize the interaction between the seller and the consumer, and secondly we want to realize the interaction between the consumers with the same number. This is the core of our next upgrade. I believe that by the end of May can meet with you all the new upgrade of the micro-Amoy version, I hope to give you a better experience. Micro-Amoy carrying mission to millions of of merchants to provide mobile business tools and services.

Third, O2O development platform. This year Ali group's key words are only one, is mobile commerce. The most important task of mobile commerce, or focus point is O2O development platform.

Finally, let me say a little bit about my personal feelings. This is my internal recruitment of a slogan, the same applies on this occasion. 10 years ago Miss Taobao, 5 years ago missed the day cat, today can not miss the phone Taobao. In fact, I think for all the business friends, or for business form, if you miss the first wave ten years ago in Taobao open shop, missed the second call in the cat to upgrade the call, today's mobile Taobao third mobile business wave must not miss. This is my intranet recruitment advertisement, this as today I communicate with you the concluding remarks. Thank you.