The method and cost analysis of enterprise network Marketing

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Enterprise Network Marketing refers to the enterprise through the network of their own products or services, brand network publicity to achieve online under the completion of a cooperative transaction process. From here we can see that the Enterprise network marketing an important goal is to complete the offline transactions, so, there is no online trading network marketing is unsuccessful, offline cooperation volume can directly measure the success or failure of network marketing. Then, the common network marketing after the paragraph what kinds? Today Zinan on this network marketing method and cost make a simple analysis, may not be perfect, welcome correction, QQ 9334565.

Several common methods of network marketing:

1, pay to promote the network marketing law.

The so-called pay promotion is to pay the way in search engines to get a better ranking (Baidu left bid ranking) or the right side of the ads display (Google right ads), but also in some related industry websites advertising paid links (such as Hui Cong and some B to B station).

Cost Analysis:

One of the more obvious features of this online marketing approach is that it works pretty fast, can be paid immediately after can see the effect, but the cost is quite high, Baidu Baidu on the left to bid ranking, account opening fee of 5000 yuan, Pay-per-click, is basically a bottomless pit, account costs used up, promotion immediately suspended. Google's right advertising marketing to promote higher costs, some B to B station ads link bit price is also quite alarming.

2, hire full-time staff to carry out information dissemination.

Zinan personally believe that this is a better enterprise network marketing Way, is to hire a professional information publishing staff, in some B to B station to do some company products, brands or websites (not necessarily need a website) information release, this method should be a better way to network marketing, Can effectively improve the company's product or information exposure rate, so as to achieve the purpose of cooperative transactions. The disadvantage is that the company's information is too exposed, may lead to a considerable number of relevant or unrelated advertising information, the release of the message is not controlled (that is, if you want to clear or modify the published information, when the trouble).

Cost Analysis:

The current Dongguan market, about employing a full-time information publishing staff, about 2000 yuan to 3000 yuan, if the long-term payment of this fee, a year down, the light wage cost is 2000*12=24000 to 36000, that is, between 20,000 to 40,000, so, is not the average enterprise can withstand.

3, through the Web site optimization means of network marketing law.

Through the establishment of corporate Web sites, and then to optimize the site, so that the site to achieve a better running state, and then periodically update the site, so that the site directly to the target customer hands. This way enterprise network Marketing method is easier said, but the operation is more complex, there are usually the following problems: the establishment of the site and website optimization disjointed, built an unfavorable optimization or information publishing site, increased the difficulty of site optimization or reduce the effectiveness of the site optimization promotion; Working with the wrong website optimizer, The whole site was down right by K, so that the site in a long period of time difficult to recover. A better way is to hire site optimization personnel to the site planning, construction, optimization operation, or let the site optimization personnel to participate in the construction of the site, put forward rationalization of the site construction advice, so that the benefit of the optimization and construction promotion, and then in the enterprise to cultivate a part-time information publishing processing personnel, the site's optimization effect maintenance, is one of the best network marketing methods.

Cost Analysis:

Dongguan, the goal of a single site construction costs in 3000-10000, according to different site designers, usually charge different, some individuals to build the site, may be lower, the site optimization by 5000, a one-time payment in about 8000 of the cost, if the site is to optimize the station or personal build station, The total cost may be lower. But it usually takes at least 2 months to be effective.

The above three kinds of network marketing methods, different, usually, wiser enterprises will first choose the third network marketing method, your business is more sensible enterprise? This article from [Enterprise Ming] Dongguan website optimization.

This article originates from "Enterprise Ming" Dongguan website optimization http://www.71name.com/seo/21/439.htm