The method of detailed optimization of recruitment website

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Recruitment site search Engine optimization is a database class site search engine optimization of a representative example, this type of site often can not be simple to apply all SEO rules, because you have to crawl in search engine crawler and competitor data crawl between a good balance, Simply apply the principles of SEO to these sites, although the site rankings, traffic will be greatly improved in a short period of time, but as competitors crawl to customer information and resume library content, their own use of huge funds, human resources to establish the advantages of talent pool, the advantages of the Enterprise Library has disappeared, This is also a large number of recruitment sites full page JS jump the root cause.

And because of that, the current domestic mainstream recruitment site does not SEO search engine optimization as a product design, code writing, page design to consider the choice of Web site optimization services, imagine, if the correct use of SEO search engine optimization skills, low-cost access to a large number of traffic, but also to effectively avoid data by competitors to crawl , is it better than blindly avoiding SEO search engine optimization?

However, recruitment site search engine optimization in the end how to do, it should be said that the domestic still in a blank state, the Internet circulated SEO search engine optimization Skills for the portal site optimization experience, and similar to the recruitment of the site of the IT Product Library, business-to-business Web site optimization is also based on information content, rarely related to the position of the library, Enterprise Library, talent pool, product library, such as the support of the database, the following on my own optimization of a large recruitment site experience, talk about recruitment site search Engine optimization:

I. Keywords

Although the recruitment site can be information to do any keyword to obtain traffic, but these traffic for the recruitment of Web sites, the importance is not so high, after all, the registration of individual users is the number of such sites any operation measures the most important purpose. Because of this, job title, industry category, District recruitment and job fairs The keyword of the information class can produce the biggest conversion rate, we should take all measures to make these keywords are dug up, rank promotion, so similar position navigation system, popular keyword system becomes this kind of website most important optimization means.

For the enterprise, most of the SEO knowledge of the Enterprise HR may measure the recruitment site Search engine optimization level of the most important means is to search their own business name, HR will almost think that the name of their own business to sit on the top of the recruitment site search engine optimization do better than other sites, Your position will be high, so it's equally important that you get a good ranking for your corporate presentation page.

Job seekers often pay attention to job-related keywords such as salary levels, resume templates, company profiles, and so on, while corporate HR is also concerned about such information, so the relevant keywords can also lead to a large number of potential customers.

Recruitment site also has some typical keywords, here first not to elaborate.

Ii. included quantity

Regular recruitment site often will not allow unpaid enterprises to publish job information, enterprises at the end of the contract is closed, there is no crawling competitor position information This method to do the collection, but the Enterprise Display page can be in the contract after the expiration of a period of time still exist.

Recruitment site to do a collection of important methods is the list page: position navigation In addition to the search engine to obtain traffic outside the search engine crawler to traverse the job page to provide navigation, resume navigation as a simple list of content can also get a lot of traffic (but the page through JS Jump to resume page, does not allow crawler crawl resume content).

The job Search results page can also be an important source of content, which requires that the search parameters pass a get rather than a popular post, and that all options should be cleverly designed with a link button.

In addition to the number of popular job listings, is also looking for popular search positions to obtain a large number of search engine traffic.

Information system through a large number of industry information, job search information, job fairs and other information generated a large number of static pages for collection.

Enterprise navigation list through the industry, regions, positions and other parameters to form a large page group.

Third, in-site link

As we all know, SEO success of the site, its hot and a page will link to the homepage and important Columns page, the official this large number of backlinks so that the weight of these pages to strengthen the recruitment of Web sites in the information column using the popular internal chain structure, in the relevant positions, the company position, All posts similar to the job page is also important in the chain, the above all the design of the list page is also for the internal chain.

Iv. Summary

Recruitment site search engine optimization and general web search engine optimization is the most difference is the confidentiality of information, its resume is in any case can not let search engines and any other crawler crawl.

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