The method of digging the source key words of the lawyer's website people are difficult to dismantle

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The internet has been in China for more than more than 20 years, many lawyers have their own websites, the internet to improve the source of the case, promote personal brand. But the vast majority of lawyers have a website, but no one to visit, there is no promotion of the source of the case and personal brand. What's the problem? Many well-known, a website traffic source is mainly the long tail keyword, combined with the lawyer industry authority of the lawyer brand building station and everyone to discuss the ins and outs of keywords!

Search Dropdown Box

Search Drop-down Box is one of the most commonly used methods, when you enter a legal noun, the following will automatically appear several search related hot words, that is, the so-called long tail keyword. According to these 10 words, in the depth of the excavation, there may be duplication between, but for a lawyer personal brand station, these words are enough.

Ii. Related search terms

We enter the Baidu index, search a keyword, in the demand map will appear in 10 related search words. Although the number is relatively limited, but are highly correlated with the flow of words, there is a high value.

Third, bidding backstage

In the past, Baidu's bidding account is not casually registered, and now open, we can make full use of the keyword recommendation tool inside (now free to use), in the Keyword Recommendation tool, enter the keyword to expand, and then get the recommended keywords, in general there are 300 or so, In the analysis of their own value is higher than the keyword maintenance.

Iv. Competitors

Many lawyers for some key words management no good idea, at this time we can go to study the competitor's website, the premise is the competitor's website maintenance also can. Analyze their long tail words and expand them in the context of their own site. This can be the site of others to modify the keywords, become their own keywords, and the goal is clear.

V. Statistics backstage

The beginning of the new station is not included no flow, this method is the site has a collection of traffic can be counted out. With the flow, the regular collation of the source keyword, in the expansion.

In the legal profession, for the lawyer's personal station, the need to expand the long tail word is not much, use the above methods to expand, the establishment of personal keyword library. With these keywords, for the tip of the lawyer personal brand, the promotion of the source of the case is sufficient.

Author: It Dapeng Source: Legal News Network (news.9ask.cn) reprinted annotated Provenance Beathers