Absrtact: When the Baidu Green Luo algorithm on-line, to the Internet stationmaster's blow is also a big piece, the original plan plus the Green Luo algorithm upgrades after the internet will produce a what kind of vision? Baidu's ultimate goal is to achieve high-quality content of the Internet,
When the Baidu Green Luo algorithm on-line, to the Internet webmaster's blow is a large, original plan plus green Luo algorithm upgrade after the Internet will produce a what kind of vision? Baidu's ultimate goal is to achieve high-quality content of the Internet, for the production of a large number of spam sites to shield. In other words, webmaster future operations, in addition to the need for outstanding creativity, but also need a large number of original and high-quality soft wen marketing, so as to ensure that the ranking of the site continues to rise. But writing the original high-quality soft wen is not easy to do? The following author will be combined with their own experience to share with you.
Find the right selling point
Soft marketing is the core of the selling point of clear presentation, take for A5 soft writing to analyze, many writers may think that as long as the writing to meet the content of a webmaster, and then at the bottom of the article plus relevant text links, for this form I think this is just the beginning of the stage, The reasonable layout of the website content is very critical, if you are running a weight loss product site, but to A5 published on the Internet Information articles, it appears to be out, not conducive to the promotion of their own website, if you are operating a talent site, then share some information classes, website operations and search of the article is very important, This is actually the selling point of your site.
Only you can tell the knowledge, then let others know more about the structure and content of your site, so as to analyze your site to further verify your article, this can help to attract users to browse, to bring traffic to your site, for Baidu, will also think that the content of the site has some relevance, So it will bring you a high weight.
Second, pay attention to writing skills
Soft writing is divided into hard soft and soft text, because Baidu algorithm for hard soft wen hit very serious, so now to play the role of Soft Wen will focus on writing soft soft wen, while soft soft writing key is to let others can feel you sell or marketing products good, But I can't feel this is an obvious advertisement. This requires the author to have a certain ability of language control. The introduction of advertising should have a certain foreshadowing and foreshadowing, do not write the title of the article immediately on the most outstanding, the world's best and other obvious advertising words, but through industry analysis, and then introduce the relevant product analysis, and finally point out the core of the advertising content, this kind of excessive soft text is often in the analysis of more thorough, At the same time also has a certain reference value, so the advertising role of soft text more prominent.
Third, the soft Wen must have the real material
If you often visit the news about it channels, you will find that the news is often the story of what is today, and tomorrow, there are always many topics, but these topics say that there are some seemingly real, but there are variables in the content, such as 360 and sogou marriage, A moment burst material 360 completed the acquisition of Sogou, and a while it is a certain false positives. And this explosion to the news, in fact, and soft hype marketing relationship is great, and through the analysis of such a soft text, the same can bring us enlightenment.
A soft text is not the amount of text, but in the soft news points, some news points can not only through the relevant platform exposure, but also through the author's analysis to make up, of course, these fabricated news must not be able to and the fact that the difference is too far, otherwise it is easy to be the user is the title party, but will affect the authenticity of
In a word, high quality soft text has become an important means of future marketing, at the same time is also promoting the promotion of the site ranking an important way, because only high-quality soft text in the outside chain can be Baidu search recognition, and once recognized the weight of the chain will naturally increase, which for the promotion of the site's ranking role is very large, So for stationmaster, want to do well website operation, strengthen writing skill, or hire a professional writer already is the general trend!