The method strategy of website promotion

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The purpose of the website promotion is to make as many potential users as possible to understand and visit the website, obtain information about products and services through the website, and provide support for the final purchase decision. Website promotion needs the help of certain network tools and resources, commonly used website promotion tools and resources, including search engines, categories, e-mail, web links, online Yellow pages and classified ads, e-books, free software, network advertising media, traditional promotion channels. In fact, any of the above promotion methods will play a role, or the related method combination strategy, but the premise is to choose the promotion method, to some kind of website promotion means and the tool reasonable utilization, therefore the establishment and the implementation effective Website promotion Method Foundation is to each kind of website promotion tool and the resources full understanding and the reasonable application.

The main methods of website promotion

(1) Related website promotion strategy

The so-called associated Web site, usually refers to the same organization owned or controlled by the various independent sites (including the two-level domain name of the site), but these sites have a relationship between the promotion. Affiliate Website Promotion is a lot of internet companies (or the Internet as the main marketing means of the enterprise) secretive success "secret", of course, there are some sites too dependent on affiliate website promotion, even the use of search engines defined as cheating means of the link, The results may be punished by search engines (sites are cleared out of search engine index libraries), and some sites are designed to increase traffic (rather than effective user visits) and make affiliate sites a tool for ranking each other's traffic.

?? As a general corporate Web site (including online product sales-oriented network enterprises), the site is to promote to obtain effective traffic and not just web site traffic statistics in the data, that is, users through the site to obtain information and services, and eventually form a purchase. Practical experience shows that not all traffic is valuable, through improper access to the Web site traffic, such as the associated site pop-up ads, automatic redirection of unrelated pages, and so on, because these methods are often targeted to the pursuit of Web site traffic targets (and thus can be achieved through other means of income, such as investment in investors, Network advertising, etc.), so associated website promotion strategy is often misunderstood. The basic idea of affiliate website promotion strategy is worth to draw lessons from, so long as in the practical application reasonable use the relation between the related website, do not make it become the tool of the false website traffic.

The role of the associated web site

?? The role of the associated Web site can be explained in roughly three ways:

?? First, increase the chance of being discovered by users in search engine retrieval results. Because in the same industry, generally speaking, a Web site in the search results only occupy one or a few of the results of the location, increase the number of sites to occupy more search results, so in order to promote their own, but also crowding out the promotion opportunities of competitors.

?? Second, to facilitate the promotion of a single product focus. The same company may have a number of flagship products, these products are relatively weak, or put each product on the same site is not easy to highlight the focus, the use of independent web sites for each product targeted promotion, especially suitable for the use of search engine strategy to promote.

?? Third, link the links between the site advantages. At present, the Google search engine to a site relatively high permissions will consider an external link number, the number of valuable external links, the site's permissions will be relatively high, so as to get a better ranking. own control of the relevant site, its link quality is good, because you can control the number of external links, the number of external links, the better the quality of the link.

Related Web application: The application of the relevant web site, the essence of the search engine is a basic application, in the use of this method to promote the site must be reasonable use, to comply with the search engine rules. Shengjeibao has always insisted on the application of Web site promotion methods, must be reasonable to apply, in the natural existence of the truth, in the world of the Internet is also applicable, there are many people are very hard to promote the site, but the effect is not obvious please ask yourself: This method used too much?