"The midnight Scene" in Paris with the electric dealer "Rob"

"Apple officially just said http://www.aliyun.com/zixun/aggregation/30877.html" > licensed iPhone5 Next Friday, I have saved 5288 yuan! "0:50, and so in the spring of Paris in the Huai Hai shop," he perceived "stay up too value!" ", not only hit 50 percent to buy the Italian wedding ring, and easily get the" futures "iPhone5.

Last night, in Shanghai, 10 chain stores in Paris Spring played 3 consecutive days in the Midnight "no closing" annual promotional drama. Early morning 0:30-1:00 bought million Yuan Unlimited send "futures" IPhone5 became the most attractive bright spot.

Buyers excited midnight fulfilment that sent IPhone5 Unlimited

"Single cabinet to buy clothing full 11880 yuan to send IPhone5" "Jewelry mosaic, household bed goods 14880 yuan to send I-phone5" than in previous years, "not closing" gift either extraction or limited, this year's midnight send IPhone5 is bought enough to send. So all of a sudden activated the Mall of the midnight popularity, the average shop within half an hour to send out the iPhone5, roughly estimated more than 30 units. Like the Paris Spring Wujiaochang shop, there is a "big one" to buy enough 5 sets of iPhone5.

"This 60-point diamond ring bought to" expectant wife ", the original price to 46299 Yuan, now participate in 99 minus 50, cut down as long as 22949, the equivalent of playing in half. Also because more than 14880 yuan, white send me a iPhone5. A one-time surprise two people! "Today 0:53, at the two floor of IPhone5 in Huaihai store, deceive his girlfriend to buy a ring in the middle of the night, Mr. Su was in good mood, when the reporter told him licensed iPhone5 another two weeks to come, this" fruit powder "is more than the face of the simulation iPhone5 booking coupons, I'm going to get it! ”

In response to a number of consumers last year to participate in the ipad gift of the counter is too small, Cao, general manager of Paris Spring PU shop revealed that this year's shopping malls about 30%-50% of the single cabinet will participate in IPhone5 fulfilment gifts, a wider range of participation. So early in the morning in more than Paris in Shanghai spring, with identity cards and over million small tickets lined up to take pictures to receive the prize, to become a unique midnight scenery.

Service improvements half the counters are equipped with separate POS machines

Compared with the Midnight Night Owl, the "no closing" of the main consumer army is still in the daytime. The Huai Hai shop, which was opened 11 o'clock, had long teams at 9 O ' 5 in the morning. A large number of people are specially shift, toil after the "Blood Spell", in "Get up late to sleep late," the Wujiaochang shop, although 12 o'clock before opening, but had to use the isolation bar 2 hours in advance, discharged the winding "World Expo queue lineup."

"I made a reservation in Tuesday, for fear today will not be able to pick the size of the whole", 11 o'clock noon yesterday, consumers Xu to take mom to Sichuan North Road in Paris Spring, found that the booking box has been surrounded by the counter. "Own 2 pairs of Mother 1 pairs, bought today's cowhide boots goods are quite new, the price of my two original price of 2099 yuan, full 99 minus 50 as long as 1049 yuan, the equivalent of 50 percent." "As for many years specializing in" not closing "of the blood of the people, Xu said:" To buy shopping malls are more assured than online buy. " In addition, she also felt that this year almost half of the counters are equipped with POS machines, so that the checkout speed is significantly faster than in previous years, like her shoes to buy the brand counters can directly pay cash or brush UnionPay card, but the general need to go to the special cashier.

The department store can not sacrifice service quality

Yesterday this morning was just a Paris spring 10 shop "do not close" the first day, but has been anxious to return, the throat immersed in the fat sea! "At 6 o ' Day in the morning," the Five-corner shop of several "bench elder sister" with hoarse voice tired to say to reporters.

As a result of this year's "Singles Day" and other electric business war brought about by the loss of customers, this year became the traditional department stores in 10 years the most difficult year, the average passenger traffic dropped by 10%, which also directly affected the teller's income. A teller to the reporter frankly, shouted fiercely even oneself also don't feel like to do department store, but not shout and not. In the "Do not close" the first day, the major counters want to seize this year's big promotion, some of the counters stand in the channel mouth crazy shaking billboards, and some stepped on the bench to take Big Horn yell.

In fact, the store is not the idea of diversion sales. In addition to booking and other "old traditions", this year in Paris spring, "No closing" moved to two network shopping platform and the New World department store online mall, but a week ahead of the turnover of only dozens of. Insiders said: "The key is that some popular brands are not willing to put the goods online, online sales discounts and offline" not close "similar, but the choice of goods is much less. ”

Zishaoxia, director of Shanghai Business Research Center, said that the traditional Shanghai department stores entered the year-end sales season, the major entities and dealers to carry out dislocation competition and staggered competition, conducive to the real business boom. However, although a short period of strong promotion can draw popularity, but the traditional department stores still cannot sacrifice their due brand threshold and service quality, to try to avoid into the power of the director to fight price war.

Newspaper reporter Hu Xiaojing intern Ning