The Millet product conference falls behind the curtain, the inventory meeting highlights and the bad point

It can be said that millet is the second important annual product launch is finally the curtain, and the rumor has long been the Millet tablet has finally revealed the truth, while the Millet TV 2 generation has also been released, but the industry is concerned about the millet 3S is still difficult to find traces.

In the entire press conference, can say the bright spot unceasingly, but also cannot say that does not have the bad point, please see this article to bring the one hand interpretation.

Highlight one: the millet plate appeared

At the conference site, Lei still did not mention the specific release time of the Millet tablet, but said it will be conducted in June.

The release of the Millet tablet has two versions, respectively, 16G version 1499 and 64G version of 1699 Yuan, two are equipped with the NVIDIA Tegra K1 processor, and with 8 million pixels after the Sony camera, 5 million pixel front ov camera. The display is 7.9 inches and the screen size and resolution are the same as the ipad mini with retina.

While the ipad's unified days have gone by on shipments, Android's tablet is just over the ipad, and in terms of how often users use it, Android tablet is far inferior to the ipad.

About millet to do flat news has been circulating for more than a year, but until this March millet released MIUI pad version to let everyone really feel the determination of millet into the tablet market. And Lei is in the field speech revealed, millet planning millet tablet has more than two years of time.

The preparation cycle is so long that the products are polished. From reporters in the conference site for a few minutes of trial experience, Millet flat is the best, at least for most ordinary users, this should be a first impression can play 90 points of the product. Of course, because the trial time is shorter, it is difficult to draw a completely objective evaluation.

Also worth mentioning is that the millet tablet like the iphone 5c launched a variety of color matching. For rice noodles, this is obviously a big selling point of the millet tablet, of course, for people who hate millet, this is the fake iphone 5c "evidence."

Highlight two: Millet TV 2, continue to let users scream

Millet TV 2 is definitely called a "let users scream" products. From the reaction of the conference scene, the audience is even more welcoming to it than the Millet tablet on the finale.

Millet TV 2 is a 4K high-definition screen with a 49-inch TV, equipped with MIUI TV version of the system, in addition to the design and hardware configuration on a generation of products have been upgraded, but also ingenuity equipped with independent speakers. According to Millet's official saying: "4K top 48-50-inch TV average price of about 9000 yuan, independent TV stereo average price of 4200 yuan." By contrast, the Millet TV 2 price is only 3999 yuan, very attractive. In fact, the millet router before the release, in fact, also adopted a similar publicity techniques. For the millet TV generation of long-term shortage, Lei said the Millet TV 2 to do enough preparation.

Millet TV 2 is definitely a "let the user Scream" product, because from the reaction of the conference scene, the audience to its popularity even more than the pressure of the debut of the Millet plate.

The reason to let the scene so exciting, on the one hand, because of its super cost-effective, especially the "attached" free independent sound system, on the other hand, Millet TV 2 in the function of many micro-innovation.

The most representative is "Looking for remote control" This function, this is a lot of users have encountered such a predicament, millet through Bluetooth 4.0 technology to solve this long-standing problem, as long as users choose to find a remote control on TV, remote control will be issued sound. This intimate function has also been widely accepted by the audience, more than one audience around the reporter expressed a high evaluation of this function.

Slot Point one: Millet flat, but also "futures"?

Although, the high quality of millet tablet left a deep impression, but want to buy it, it is not easy. Lei at the press conference did not mention the specific release time, said only in June will be the public test. So, really want to buy millet tablet, there are days to wait.

Lenovo's first generation of Millet television, published last September, has been a Loyang for a long time in short supply, the product of the "young man's first television". Although Lei says the reason is that capacity climbing has been unsatisfactory, it is not a good enough reason.

Millet TV has been unable to sales volume may be the intention of millet, as millet new product line of the mountain, the first generation of the product's mission is more for trial and error and accumulation of experience, rather than in the commercialization of how much to create success. From this point of view, the situation of millet tablets and last year's millet TV very similar, so it is likely to continue to extend the play of millet TV. As a user, a sensible approach should be to wait patiently for the second generation of millet tablets to be listed.

Groove Point two: Millet 3S continue to "Dystocia"

Millet's first two generations of products in the basic version of the launch of the upgrade version of the Red Rice released last year also follow this rule, so the introduction of the upgraded version of the Millet 3S has been considered a well-deserved thing.

However, the product is constantly "jump ticket." In fact, from the industry chain flow out of the news, millet 3S must be there, and indeed in the planning of millet, but the delay is not released will inevitably let the outside world to produce a variety of speculation. One possible reason is that the 4G module is becoming standard, would it be upstream of Qualcomm to take the Millet's throat?

On the other hand, ZTE, Huawei and other traditional manufacturers, as well as finished emerging Internet brands have begun to close melee with millet, millet mobile phone once proud of the cost advantage of almost eaten away. Millet 3 The recent price reduction is clearly due to the feeling of inventory and competitive pressure to respond.

Miss May 15, the future of Millet 3S has been a steep variable, because the fall from the autumn new products of millet four months of time, in this period released Millet 3S is clearly not a wise choice. So, do not rule out millet will cut millet 3S; Of course, another possibility is to follow Apple's simultaneous release of the iphone 5s and 5c high and low two products strategy, in the autumn when the release with the Millet 4 synchronized.

Slot Point three: to the momentum, do not experience the press conference

Although the product advertised the ultimate, but the Millet conference on-site experience is not flattering. The number of rice noodles, guests, media and others attending the conference is far more than the number of people who can carry it. A number of seats were crowded with two people, while more seats were crowded in the aisles and stood watching the one-hour press conference. In fact, the launch of the Millet 3 last September was similar.

Millet obviously does not lack the experience of organizing such a large event, but there is no real way to improve the conference experience. What is the reason for this?

At the scene of the Millet conference, you will feel that you are in a Strawberry music festival or rock concert, the whole person will become excited mood, and then unconsciously to the new millet and "Scream." This may be the effect that Millet wants to achieve.

A dense crowd can create a restless atmosphere and make people feel more agitated. In fact, the audience should have a similar feeling, along with the rice noodles from time to time cheer and booing, your emotions will be unconsciously infected and become excited. This effect is not the kind of sit of the press conference can be compared, so, in order to achieve this effect, so that the audience is not a bit tired of a big deal.

Although there are some conspiracy theories, but if you understand Li Vanchang in marketing is how painstaking study, it will feel that this is not impossible, to know, he carefully studied Muji brand, the Japanese Idol team AK48 mode of operation, the user's mentality is quite in place.

In any case, Millet has completed a conference to make users scream. From these highlights and trough points, you can see the millet this company is worthy of respect and study place, of course, also exposes the company's delicate situation. And standing on the sidelines, no matter what attitude you have about the company, believe that these highlights and slots will allow you to see what you want to see.