The Ministry of Culture regulations to prevent online games vulgar marketing behavior

The Ministry of Culture 6th issued the "on the promotion of Network game Marketing Management, suppression of vulgar marketing behavior," the letter highlighted some online games enterprises to employ indecent photos or video of the party leading the endorsement or promotional activities.　　However, the relevant online gaming companies in the interview yesterday, all denied having invited the party actress endorsement, the relevant promotional activities just "walk show", but this rhetoric sounds more like playing "word game."　　In the Ministry of Culture to standardize the marketing of online games, it is easy to associate with Cang Jing empty, Fengjie, Sister Furong, Fengjiao and Animal and beast to participate in the promotion of online network of the Red people. This April, "Beast Beast (Zhai) Endorsement of the online game" Journey to the World, "the news in a large number of circulating on the network, and mentioned:" Zhai Avatar Online Games "journey to the World," the daughter of King appearance, and in the event site officially announced a comeback.　　This because of indecent video and in the network famous car, its trend naturally attracts countless netizens attention.　　Yesterday afternoon, the reporter called the online game "Journey to the Road" production side Blue Harbor online, the public relations staff denied the Beast is the "Journey to the Road" spokesperson, "We do not endorse the cooperation, she just attended our Beijing in a meeting activity, that is, walking show just." This June 17 night, Cang Jing Empty, Fengjie, sister Furong gathered in Shanghai International Gymnastics Center, together for the long trip June 24 officially launched 3D horizontal plate fighting new tour "Warrior ol" momentum. Among them, Cang Jing empty for the Japanese AV actress, naturally aroused network attention. As early as in May, there are netizens questioned: "Long tour or please Cang Jing empty endorsement, the bottom line of the network game?" "The promotion of online games is an extreme case in recent years. Yesterday, when the reporter called Long Travel Network, its Beijing public relations, Ms. Lin said, "Our products have no spokesperson, Cang jing Empty by our foreign partners invited."　　For the Ministry of Culture regulations, long Travel network said will be strictly enforced. June 21, Fengjiao and Intellectual Arts Network signed a contract, for the promotion of the Fairy Tribe War games "Kunlun ol" shooting mirror film "Kunlun Love Through Time and space", and as guests participate in the "Kunlun Ol" grand public Survey press conference. Fengjiao Because of matchmaking program "not sincere don't disturb" fame, and due to the Internet, a large number of spread and burst red.　　Yesterday, the wisdom of the network also told reporters that Fengjiao is not "Kunlun ol" spokesperson, but only to take a mirror film. For the Ministry of Culture reorganization activities, there are online game practitioners told reporters, in fact, invited spokesmen or guests are marketing strategies, their own situation and the game has nothing to do. In response to this view, the Xinhua report said earlier, "industry experts said that such endorsement or publicity activities, with the social public to the parties vulgar fame, to achieve its sensational publicity effect, a great impact on the community of online gaming industry, resulting in the public's bad impression of the online gaming industry.　　If not stopped, there are other enterprises to imitate and become more and more likely, to have been at the core of the social focus of the development of the network game industry has adverse consequences. ("Beijing Youth Daily" for this newspaper to publish synchronously)