The Ministry of Culture stipulates: The actress must not endorse online games

As a result of a large number of Fengjiao to attend an online games promotional activities recently, some network game companies for the production of gimmicks, using vulgar marketing tools for game promotion activities, misleading online game users, causing adverse social impact.　　In response to this issue, the Ministry of Culture 6th issued a letter on strengthening the management of online game marketing, suppression of vulgar marketing, request the cultural administration departments at all levels and the cultural market comprehensive law enforcement agencies to further strengthen the network game market management. Ministry of Culture put forward four requirements: first, to strengthen online inspection, found vulgar online game promotion, publicity and other content, to notify the relevant site to be deleted. The second is to trample the moral bottom line, violates the good and the good custom the behavior, must promptly discover, promptly to stop. Third, the existence of network games vulgar promotion of the phenomenon of enterprises, the offer to talk about business owners, to criticize education, ordered to correct.　　Four is violates the related laws and regulations, the plot is serious, must resolutely punish legally, the effective containment network game vulgar promotion phenomenon spread.　　For some time, some network game operators borrowed from the current due to indecent photos or video network spread by netizens are very concerned about the heroine, by inviting their endorsement or participation in the network game publicity activities, expand the game exposure and influence, related activities caused a huge social negative impact. Industry experts said that such endorsement or publicity activities, with the public to the parties vulgar fame of the general understanding of the publicity, to achieve its sensational propaganda effect, a great impact on the community of online gaming industry, resulting in the public's bad impression of the online gaming industry, if not to stop,　　There are other enterprises to imitate and become more and more likely, to have been at the core of social focus of the development of the network game industry has adverse consequences. Cultural Marketing Department of the Ministry of Culture, said that the network game as a cultural product, the healthy content of the game, the right value orientation, the standard of business activities is to ensure the sustainable development of the whole industry. Network game Enterprises should adhere to the priority of social benefits, protect minors first, standardize their own market operations, for online game users with healthy, green network game products and services. (Edit Zhang Xing)