The Ministry of Culture stopped online marketing behavior

Recently, some network game enterprises for the production of gimmicks, the use of vulgar marketing means to play promotional activities, misleading online gaming users, resulting in adverse social impact.　　In response to this issue, the Ministry of Culture issued on July 6 to strengthen the network game Marketing Management, suppression of vulgar marketing, the Department of Cultural Administration at all levels and the comprehensive culture market law enforcement agencies in conjunction with the "Network game Management Interim Measures" (Ministry of Culture Order 49th), further strengthen the network game market management. Ministry of Culture put forward 4 requirements: first, to strengthen online inspection, found vulgar online game promotion, publicity and other content, to notify the relevant site to be deleted. The second is to trample the moral bottom line, violates the good and the good custom the behavior, must promptly discover, promptly to stop. Third, the existence of network games vulgar promotion of the phenomenon of enterprises, the offer to talk about business owners, to criticize education, ordered to correct.　　Four is the violation of relevant laws and regulations, serious circumstances, should be determined by law, effectively curb the spread of the phenomenon of online games vulgar promotion. Cultural Marketing Department of the Ministry of Culture, said that the network game as a cultural product, the healthy content of the game, the right value orientation, the standard of business activities is to ensure the sustainable development of the whole industry.　　Network game Enterprises should adhere to the priority of social benefits, the protection of minors first, standardize their own market management behavior, for the network game users with healthy, green network game products and services. (People's Posts and telecommunications)