The missing quality of soft-text marketing everything is a cloud

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

No doubt, Soft Wen is the website construction and internet marketing to the success of the shortcut. is a lot of large enterprises, but also spare no effort to carry out soft marketing, we just a little attention, we will find soft text flooded every corner of the Internet. Relevant statistics show that a wide range of soft text has occupied the information category of half of the article, the importance of the soft text is self-evident. Almost every major portal site can be published to different degrees of pay articles, soft Wen also successfully helped some enterprises to promote the brand, products or services. Soft text is not limited to this, site content construction and link building, also need a lot of original soft paper support.

In the promotion of brand image and optimize the effect between, soft wen marketing has so many charm, become the object of many enterprises. For example, the well-known IDC enterprise China million net, 263 enterprise mailbox, and professional website construction company pilotage technology, etc., are adhering to the continuous soft marketing. But not every enterprise soft marketing development is very successful, more is a quick buck sword walk slant. As everyone knows, soft marketing missing quality all clouds, not only can not effectively enhance the image, the successful development of soft marketing, but the damage to the image of negative publicity. Even if it is purely from the site optimization point of view, regardless of content rich or link building, the same need to stress quality. We separately from the soft writing and soft Wen marketing three purposes, the analysis is as follows:

One of the aims: to promote brand image and original writing

Soft Wen is one of the important functions, is to enhance the image of the enterprise, careful observation will find that many large enterprises in the implementation of soft Wen marketing. For example, every customer sincerity product, 360 antivirus and so on, Baidu news inside our search will find that almost every day there are a large number of news to see newspapers and major internet media; again, such as the current rush to buy the site, some of the site Mister Frequent attendance activities, one of the purposes is to constantly create news sources, in the momentum to win the trust of users. An enterprise, brand and word of mouth construction is a very long-term thing, holiday time, when a brand of positive information overwhelming, soft wen run the effect of silent is out.

Since in order to enhance the brand image, the soft writing level and the language organization ability are very important. The essence of soft text is, different from naked advertising, but in the transmission of news information or knowledge of information, the brand or product cleverly into the article, such as some large companies soft text is so. Although some small and medium-sized enterprises also slowly began to realize the important role of soft marketing, and began to implement. However, due to the lack of professional soft writing staff, the statement is not even logical grammatical errors in the public. Some enterprises even in the post directly after the company name, contact telephone and so on, such a way can not be called soft text, but naked advertising bale. No quality deduction, the effect of naturally difficult to achieve the desired effect.

Objective two: To enrich the content of the site and original writing

Focus on website construction and site optimization webmaster, there should be few will not be original, although the rhetoric literary talent is different. Whether the website or the search engine, it is based on the Content Foundation, the website construction does not have the content all to zero. Search engines not only like content, but also like original content. But the content is not casually piling words so simple, before some people think that the search engine is only a procedure, can not judge the quality of words, in fact, this view is undoubtedly a narrow error. With the continuous development of search technology, search engines are now very "intelligent", can be based on some microscopic data to judge the quality of the text. Therefore, search engines not only like original content, but also more interested in high-quality original content.

For search engines, what kind of article is the quality of content, can effectively enhance the weight of the site? First of all, the original text should conform to the basic requirements of soft writing, text fluent logical; Secondly, the content of the article and the theme of the core and the target site closely related, only to match the theme of the article, in order to effectively aggregate the weight of the site. Put aside the search engine does not say, the website content construction always needs the user-oriented, again exquisite website quality detailed content, always needs to give the user to see. And the user experience performance Good article, the search engine also has the quite record mechanism. Quality articles can always attract users to in-depth browsing, or even a long time to browse, the reaction is now web browsing depth, stay time and turn heads.

Objective three: To optimize the link resources and original writing

I am afraid that there is no link building way, the effect and have to have a soft article and experience to share articles, in the field of website construction and site optimization, A5/chinaz/donews provides such a platform. First of all, the soft text of the link to more realistic nature, also richer and more diverse, an article by a number of Web sites reprinted, different domain name URL different page content, and the manifestation is not only limited to the regular site, there are forums, blogs and so on; second, the soft text to the link more stable for a long time. Whether Baidu or Google or other search engines, each month will carry out a large-scale update, the reason for the number of links does not rise back to the phenomenon, is because many links in the collection was deleted. Relative to mass blog messages, forum posts and so easy to be removed by the administrator, soft text due to many of the subjective forward form, links to a lot of stability.

When communicating how to write soft text and optimize the site, A5 editor Dong Shijun A "quality of the original, you can bring the quality of the outside chain" really some penetrating, in the website construction and website optimization process, the quality of the soft text directly determines the link quantity and quality. For example, we forward the article, how will we choose it? In particular, some large web sites, the article still has a considerable quality requirements. Soft writing pieces of paper, even through the original web site editor audit is difficult, even through the audit, no quality articles, how can we get more forwarding and outside the chain?

Website construction and search engine marketing, soft writing is essential, good at the original webmaster success of the road relatively flat some. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) stubborn that no quality of adherence to all is a cloud. Soft Wen original writing as well as the need to adhere to quality, excellence. Soft writing is definitely not a handy, but need to think deep, clear the topic after the frame of the article in the chest, then there may be Shang. Even so, soft writing is not coherent, but the need for three drafts, only proficient in quality to write a perfect article.