The misunderstanding and bottleneck of network marketing in medium and small-sized enterprises

If the neighboring network through many small and medium-sized Enterprises Network marketing situation and analysis, found that many small and medium-sized network marketing there are a variety of problems, this article and everyone to discuss. First, the marketing-oriented web site construction lag





about what is a marketing site? Network Marketing 2.0 theory gives such a definition: marketing-oriented web site is based on corporate marketing goals for site planning, with good search engine performance and user experience, a complete evaluation system, can use a variety of means to convert visitors to customer service in the Enterprise marketing purposes website.





Small and medium-sized Enterprise website, whether has the very strong marketing, is carries on the network marketing whether obtains the best effect the most important factor. In the whole network business activities, the customer will eventually go to find their intention to buy products or services, eventually find the door to ultimately or potential customers. Therefore, the establishment of marketing-oriented web sites for small and medium-sized enterprises, it becomes critical.





Marketing website compared with ordinary Enterprise website, has obvious advantages and characteristics, it from a variety of different angles and needs to consider, the enterprise website comprehensive analysis, and finally integrated a variety of Web site functions and services, so that it has a strong marketing function and marketing value, the pursuit of the final marketing effect.





second, the promotion way is disorderly, invalid promotion





now, in the entire Internet, network promotion way, is a dazzling array, a variety of. Bannar advertising, mass mailing, soft text PR, forum posts, blog publicity, viral promotion and so on. Small and medium-sized enterprises on how to promote the corporate web site, know its micro, do not know what kind of promotional methods will achieve low investment returns effect.





Admittedly, the promotion on the network, nature is essential, but too many ineffective promotion, even if the use of more and more wide, eventually equal to zero, in vain without effect. Website promotion is a very comprehensive knowledge, if the lack of profound understanding of its understanding, and no professional guidance, I am afraid that the effect is very difficult as people want.








third, the capacity of flow conversion lacks





A large number of enterprises, in the establishment of corporate websites, as long as the site left contact address or contact phone, think customers can come to the door. This single way of transformation, it is obviously difficult to timely transfer of visitors to customers. Business Opportunity Message, free call callback, instant Chat tool use, enterprise map navigation, customer product order function, etc., these extremely important transformation means, but not appear in the Enterprise website.





　


Four, the network marketing lacks the effective commercial effect appraisal





's evaluation of the effect after the promotion has always been a topic of wide concern to the industry, but also a difficult problem to control. How much traffic does it come daily? How much publicity has been achieved? How much is the value of the flow? What is the value of the current site value? How to develop the next promotional plan? This is an issue that is directly related to the business impact assessment that is generated after the website is promoted.





Enterprise Web site, if not to the promotion of corporate web site to make an objective real business evaluation, as paid grease, but do not know what the final results.





the new Network Marketing 2.0 theory, has carried on the thorough analysis and the research to the promotion propaganda effect, has determined a set of network marketing effect appraisal plan. From the Daily network platform traffic detailed data analysis, to customer access to information statistics of business opportunities, are accurate measurement and comprehensive calculation. So that customers can observe in time to quantify, digitized the actual promotion effect, thus, to avoid the previous network marketing effect can not or difficult to grasp the confusion.





's analysis and grasp of the effect has become an obvious feature of Network Marketing 2.0. Dr. Dong, a network Marketing 2.0 theory expert, in the "Network Marketing 2.0 Effectiveness Evaluation" theory article, said: "The user community's general demand determines that the network marketing effect Evaluation Service must take the commercial value analysis as the core, at present those only provides the basic flow statistic analysis The tool obviously to be unable to continuously win the user's approval." ”





Fifth, Network marketing talent bottleneck





whether it is the establishment of marketing-oriented websites, or the most effective way to promote the promotion, to the end can achieve the desired marketing results, ultimately all due to human factors. It can be said that people, ultimately determines the effectiveness of network marketing.





　　Network Marketing still feel unfamiliar small and medium-sized enterprises, facing the turbulent internet marketing trends, how to build the face of the construction site? What kind of website do you build? How to do effective promotion? And so on difficult diseases, often overwhelmed, can't start. Author: such as neighboring network senior marketing consultant     email:sales@rulin.net   msn:ywxchina@hotmail.com  Beijing Network Technology Co., Ltd.- Enterprises around the network marketing experts    www.rulin.net   (Welcome to reprint, please keep the source of the article and the author and the same site consistent www.rulin.net/blog)