The misunderstanding and pitfalls of website construction

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Access speed, access friendly part of the site is too slow to open, lead to the loss of potential customers in vain; some of the home page set to Flash2 's web site, affecting transmission speed, the user is very easy because of the reluctance to wait and choose to jump Midway, or did not put the entry button in a clear position, not with a clear Chinese description, Causes the visitor not to browse the website normally, causes the high click inefficient.

Interface design with color clutter, floating windows, Flash, special effects text, such as serious damage to the interface aesthetic degree, affect the user experience; more typos, in the product display part to take the scanned picture instead of text, the picture in the text is not clear, text, inconsistent font and so on.

Introduction of enterprise basic information company too shabby, stereotyped, the enterprise qualification, strength of the introduction is not outstanding, lack of credibility; the business description is more sketchy, does not provide the scope of the business, application areas, market-oriented, freight conditions and other basic information; product display is not exhaustive, sometimes only display pictures but not with text description; Product graphic quality is poor, there is shoddy suspicion; the product list has not been updated in time and has been discontinued or not produced when the product is still present.

Use experience navigation is not clear, not easy to click, column classification unreasonable, page jump when the navigation position changes, coupled with the lack of site search function, resulting in information acquisition and find inconvenience; some sites have window/Multi windows, busy dead chain, unmarked link phenomenon, further increase the cost of visitors information to damage the user experience.

Interaction with the customer part of the site does not indicate the company's contact telephone number, fax, email and address, telephone consultation to arrive inefficient, contact department unclear or even wrong, business/Sales Department and Technical department interface is not smooth, for website content, product characteristics such as lack of basic understanding, not fast, accurate, clear answer call consultation, On the spot inquires or transfer the waiting time is too long, the attitude is not friendly; the website has the message function, but some website message lacks the management, the rubbish message invalid message is serious; lack of instant communication IM and online order, can not effectively promote the visitor to the customer.

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