The misunderstanding of enterprise website in network popularization

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Said a lot of corporate web site is to look at the vase, not too much, because they did not play the role of the enterprise site itself, just hanging on the space to go, there is a kind of follow the feeling, that is, other enterprises have a website, my business also has a website. However, it is gratifying that in recent years, some enterprises began to develop the potential of the site.    Recruit website to promote the rise, is a kind of momentum, at least explain some companies start the internet this piece of construction. However, more corporate decision-making, including some SEO beginners also make some mistakes. I have summed up the following points: 1. Website promotion, is to send advertisements everywhere. I think this should be just a superficial understanding. I've been through this a couple of years ago in a Shenzhen company. Our manager asked the members of the network Promotion Department to send 150 ad posts every day and then record them in Notepad and check them out. I think this is a mistake that most companies make. Therefore, there is this misunderstanding, there is this market. So the whole son of the former promoted the development of mass-media, spam ads unprecedented hot. But is it really useful for the company web site? Probably a little bit, but mass spam advertising more, also let people think this company is very rubbish.

2. The effect of network promotion, is to bring thousands of or tens of thousands of, or even more traffic. In fact, if I do, one weeks of early work, can be a site from the search every day to bring more than 2000 or more traffic. But I don't usually do that. I am not going to pursue the so-called big traffic, but to optimize the entire Web page, from the search there to bring the users really need. Here, I will introduce the concept of "effective flow". I understand the "effective flow" refers to the Baidu or Google to introduce the flow of the site itself has to promote or consume the role of the group. And the opposite of it is "invalid traffic". For example, some sites, see the recent hot what, on what and the theme of the site is not related to the topic, may bring traffic to the site, that is only to bring the "invalid flow." I do not deny that in some cases, "invalid traffic" in a particular case will be converted into "effective traffic", but that would waste a lot of broadband resources, but also caused the Web site content clutter, damaging the company image.

3. Website promotion, only need to spend time to do coolie, or simply mechanical work, and quick results. In fact, the Web site to promote the entire process is a system of work, including "Analysis (market analysis, keyword analysis, customer psychoanalysis, customer search habits Analysis)-Web optimization-site Content planning-External link internal link-image promotion." Therefore, is a relatively long-term work, in the short term is difficult to bear fruit, the need for a certain period of time accumulation.

4. Website promotion does not need to understand very complex programming. The famous Seo Tong, everybody has heard this name? Oh, he also said at that time, he did not understand programming, so this at least proves that website promotion and programming does not necessarily link.

5. After the enterprise website promotion outsourcing, does not matter. In fact, many of the company's website promotion work is outsourced, contracted to some network companies or individuals. Then others use mass device for a few days, then the so-called reverse connection is much. Corporate executives see it as if it really works because of the connections to many of their company's web sites. They do not know, these connections are likely to be deleted soon, or the group to the Forum site is no one management, the weight is very low. It is tantamount to wasting money. It would be better to outsource the money to a more level of website promoter.