The misunderstanding of Enterprise construction Station (Part One) website planning

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Enterprise Construction Station misunderstanding, read the online article a lot about the introduction of the enterprise station, there are many introductions will be misleading corporate website. Below I enumerate the misunderstanding that the enterprise constructs the station:

One, the website domain name is difficult to remember: many enterprises use the company name Pinyin first letter to choose the domain name, this domain name is not good to remember and is apt to produce the uprising, cannot reach the website propaganda brand the function. For example: This station small Google Linyi constructs the station NET, uses xgglyjz.com estimate many people all cannot remember.

Solution: Although the domain name resources are not much, but there are many domain names for enterprises to choose, such as local enterprises can add a place of the logo, such as: Small Google Linyi network can be used lyxiaoguge.com,0539xiaoguge.com,lyjianzhan.com,0539jianzhan.com and so on, in addition to the choice of creative domain name, the first rule of domain name is simple to remember, such as Linyi flower net, lyhua.com is good, let us A look can feel that this is very good in Linyi flower shop and memory convenient. Domain name is the business card of the company's website, do not ask for a Web site to make people photographic memory, we just want to let our users remember our domain name with a minimum of time, remember our website. If you have friends who have questions about choosing a domain name, you can contact us and we can help you choose a domain name suitable for your company.

Second, the website is flashy: Many web site decision-makers think that the larger the site, the more features more can attract popularity, in fact, it is not so, this is just a waste of enterprise resources.

Solution: The site does not seek large, not to the perfection, so that users at a glance, so that users with the fastest time in your site to find the information you want. This is also a focus on user experience considerations.

Third, the lack of exchange and interaction: Web site managers can not effectively communicate with users, can not resolving for users to release the confusion, resulting in the user and business contact is not smooth. Cannot reach the propaganda effect of the website.

Solution: To increase the interaction of the corporate web site in accordance with the actual situation of the enterprise considerations. Cannot generalize. But for the general corporate Web site due to popularity, traffic is not the reason, so for corporate websites and users to communicate effective channels generally have two to three of the best effect, the first telephone contact, two real-time online chat tool contact, three mailboxes, four web site message. Above three kinds of ways, the telephone contact most direct, the instant on-line contact method effect is best, the second is the mailbox contact, but has the correlation is has the lag, the information exchange is not timely. In addition, the message should be the first second way of contact. For the above several communication methods are complementary. Make it easy for users to find contact information so they don't lose potential customers.

Four, lack of visual planning and beauty: Many sites from the visual, colorful color, or even confusion, easy to make people feel bored, want to leave immediately, at least it is difficult to quickly find their own content, causing browsing difficulties. In fact, many color fancy modules and a lot of money, and even increase the production cost of the site.

Solution: The visual aspects of the site and the enterprise's imagination and product tone coordination, content plate design to fully reflect the characteristics of the product features. But overall you want to make the layout brief. Apply an advertisement word, simplicity is not simple, this is the highest state of enterprise station.

The above is about the Enterprise website planning process in the construction of the site misunderstanding, the next period we introduce about the site maintenance promotion of the misunderstanding.

This article starts: The small Google Linyi constructs the station blog www.xiaoguge.com, reprint please leave a link, thanks.