The misunderstanding of website optimization

Absrtact: In the face of the current Baidu search optimization rankings, for each seoer to become more and more difficult, for each of the customer requirements, there are many misunderstandings. Because ranking is more and more difficult to do, but the rankings are not all, so you must rethink the SEO

In the face of the current Baidu search optimization rankings, for each seoer to become more and more difficult, for each of the requirements of customers, there are many misunderstandings. Because ranking is more and more difficult to do, but the ranking is not all, so we must rethink the purpose and goal of SEO. I just put a past site optimization process in the list of problems, all when it is operating error, of course, there are more technical issues, including communication problems.

Key Mistakes

Keyword research is a very important step, this step is not good, all the work may be zero efficiency.

Blindly follow the key words of other institutions-in fact, many organizations are so blind obedience to see what other organizations have done to optimize the words, but also to do, the result of the keyword to do more and more competition, but there is no greater promotion and transformation. The reason for this problem is that users do not understand the conversion rate and user search needs, but to see some popular keywords. This is difficult in the early stage, slow, but also allows users to optimize the trust of the lower, so need to pay more attention to key words brought about by the flow.

Ignore the long tail word-long tail word is to optimize a lot of different pages, but the user pay more attention to the home page, even if the long tail pages optimization up, the user is not seen in the eye. Therefore, the optimization personnel must emphasize the long tail page can bring the flow, and long tail word must choose good. Otherwise, do a lot of pages with no traffic is useless.

Lack of attention to guiding keywords-what is the Guiding keyword? is to guide users to click, so that users have the desire to consult or call. This piece to say should be to optimize the work of the staff, need to emphasize and do a good job monitoring, the results appear to be the best. Therefore, to have a planned, not only a few can be, to form a series, similar to the topic.

Misunderstanding of content construction

Content construction now becomes very important, Baidu this year's algorithmic transformation is to create boutique content site. Cannot rely on this to build the website, the optimization and the promotion will become more difficult.

Often can be updated to have rankings-this is a lot of customers one-sided understanding, always want to update the site as long as often, the ranking will be better. Maybe it used to be, but it doesn't seem to be working. The key question depends on what is updated and whether the frequency of updates is regular. If the update is copied content, it can be said that there is no meaning, may also be unfavorable to the rankings.

Copy Content-This is a lot of sites can see, is reproduced, copy the content of other sites. This involves a policy issue, if the entire copy is not better than do not stand. If the energy is not enough, the content of a certain column to be highly original, the other can be a small number of copies, or can be. Of course, in the long run, or all of the quality of the content is good, even less.

Reluctance to build your own content system-a tricky issue, often suggests that users design a unique content system that can be smaller, but stick to it. But sometimes users do not understand, or continue to have no characteristic content construction. For example, for a psychological counseling site, to provide a difficult problem of the consulting case and the consultant's solution, whether it is for users or search engines are relatively good.

Other misunderstandings

Think of the rankings too simple--users sometimes see the ranking downward floating, it will say "increase the intensity of the ranking online to do." In fact, this sentence is to feel that the optimization staff can manipulate the rankings, in fact, not so simple. If that's the case, it's not easy to make a word. SEO is not omnipotent, ranking is not to be able to on.

Think the rankings up there is sales-this is an embarrassing problem, once a relatively hot keyword to do first, and users also feel that the word is very important. However, the actual situation is from Baidu search in the people are not imagined so much, even if there is no bid advertising. This means that the data provided by Baidu can only be used for reference. Not to say that a word, a very hot word to do ranked first really can be converted into sales.

The misunderstanding of Enterprise website optimization is not only a technical problem, more from different people's different understanding, so to solve the problem must be good communication, from the solution of user problems, to minimize the emergence of misunderstanding, so that the optimization work slowly into marketing, sales as the goal of the direction is the right way.