The misunderstanding that the enterprise chooses the SEO service should avoid

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With the rise of E-commerce in recent years, more and more people understand the site optimization, SEO in the past only professionals will pay attention to the term, there are many business owners try to give their own website to order SEO optimization services. As practitioners, the author of this phenomenon is very happy, but also found that many people now have a lot of SEO misunderstanding. The existence of these misunderstandings, on the one hand, because the public do not understand the site optimization, on the other hand, because the practitioners do not work for the knowledge of the industry in place. But the existence of these misunderstandings is very unfavorable to the long-term development of the whole industry, so the common mistakes listed below, but also hope that more enterprises in the selection of Web site optimization before a basic understanding, to avoid unnecessary losses:

Misunderstanding one: SEO is free

Many people think that SEO is just a technical staff of the site to adjust the internal structure, and then casually send a few outside the chain can be, the whole process is almost free. The reason why there is such a misunderstanding, but also because of the past many site optimization personnel intentionally or unconsciously will SEO mystifying, to shape it into a very advanced technology. In layman's view, it seems that as long as the site code changes, site rankings will rub against the rise, but this understanding is very wrong.

First of all, the internal optimization of the site itself is a very systematic and complex things, requiring professionals to pay a lot of time and effort. With the development of the SEO industry, the average salary of this industry is also increasing. At present, a preliminary introduction of the SEO personnel in the wages of more than 3000 yuan, not to mention which senior SEO personnel, over million of the monthly salary is casual things. Therefore, in the site optimization of this part of the cost is also increasing.

Secondly, in the external optimization process, the website optimization company also needs to buy some resources. For example, some high weight links, such as some soft text, and so on. In order to make the site's weight and ranking rise, some high-quality resources are necessary. Although the site optimization company will accumulate some, but certainly not enough, then need money to buy.

Misunderstanding two: SEO can quickly improve the site rankings

Many people mistakenly think, seo like advertising, as long as the pay, the site next day rankings can go up. Website optimization and internet advertising are essentially different models, it is as long as the search engine ranking algorithm, targeted to the target site for internal and external adjustment, so as to enhance the site ranking process. For search engines, how to determine a site ranking is a relatively long time to consider the process, which determines the SEO can not quickly improve the ranking of a site.

Generally speaking, SEO needs about 3 months time to see the effect. Some of the more competitive keywords may take longer.

Misunderstanding three: SEO as long as the rankings do up on the stability of

Search engine algorithm is constantly improving and changing, so the ranking of the site is not said to be permanent unchanged, fluctuation is very normal things. So site optimization company in the site to do the first page, not everything is not done, but need to keep track of the changes in search engine algorithms, when the site rankings appear floating in time to make relevant adjustments, to maintain the ranking of the site. This is why many SEO companies now need to collect ranking maintenance costs reasons.

Misunderstanding four: As long as the site ranking to do the home page is all right

Many SEO personnel in order to receive orders, deliberately exaggerated site optimization of the magic effect. In their mouth, as long as the site to optimize the search engine home page, as if the company's orders will continue to come, but the fact is not so. Why?

Because only a certain number of keywords to do Baidu's home page, its significance is not particularly big. Internet users so much, everyone's search habits are not the same, using the same keyword is not the same, so really can bring the flow of the keyword is certainly more than a few specific. Only when a lot of keywords are ranked in front of the time, the overall marketing effect is more obvious, but this is a relatively long period of process, not a matter of overnight.

Therefore, enterprises must not be SEO effect too myth. It's just a common online marketing tool, not all of it. In the actual operation of the process, we also recommend that the SEO and auction advertising, mail marketing and other means to combine to play a better effect.

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