The mobile Internet makes it more efficient to socialize and collaborate

Abstract: With the help of micro-letter, Hangzhou micro-team to achieve an incredible self-organization, coordination, Division of labor, this spontaneous civil society does not belong to any commercial organization, but their orderly self-management ability to the team each member monthly income increased by at least 20%

With the help of micro-letter, Hangzhou micro-team to achieve an incredible self-organization, coordination, Division of labor, the spontaneous private organizations do not belong to any commercial organization, but their orderly self-management ability to the team each member monthly income increased by at least 20%. There may be more and more similar small and beautiful organizations in the future, and the mobile internet will make it more efficient for the socialized collaboration to be centralized.

Monday 4 o'clock in the afternoon more, Shao in Hangzhou airport taxi entrance quietly waiting. A few minutes ago, his guest's plane had landed. Hangzhou is the peak of taxi shift, people familiar with Hangzhou know that this time point if you can hit the car than the lottery is difficult.

The guest is the morning of the Shao of the micro-letter booking car, he only need to walk to the airport taxi queue, to the administrator of the Shao taxi number, the airport staff will be Shao car priority to put in, and do not need to be like other taxi drivers queued to enter the work.

The airport taxi waiting place was still lined up when the guest sat on the orange-yellow taxi, and he was Shao. The equipment on the Shao is also a novelty--a smartphone on the left side of the front windshield, a red line-controlled headset, WiFi and charger in the car. When the red light, Shao will use micro-letters in the driver's group to communicate under the road conditions and people pull the job situation.

This is a micro-letter group of more than 100 people, members are all the taxi drivers in Hangzhou, belong to different taxi companies. Their cars are all geeks: WiFi, Smartphones, headsets, and chargers that go online anytime and anywhere, and these are standard for every car. Yes, they are the legendary Hangzhou micro-letter convoy-through micro-letter to accept the guests booking orders, and the use of micro-letter deployment of vehicles, not only high efficiency, most importantly, drivers of the overall monthly income increased by more than 20%, some drivers monthly income increased by more than 50%.

"Many drivers have paid about $4,000 a month after they have handed in their money, and after joining the micro-credit team, they are earning at least 6,000 a month," he said. About 30% of the driver's monthly income can be tens of thousands. "Shang, the founder of the micro-credit team, said he was the driver of the Volkswagen leasing company, and the number of the micro-credit team was No. 1th." Shang Friend-another micro-letter team promoter Shao is number 3rd, contracted the spring rental company's car. The motivation for their micro-trust teams is simply to raise the income of each driver in the group. This is a spontaneous formation of civil society, no business organizations or institutions to manage them, all the actions rely on the organization's own collaboration, division of labor, deployment. With the help of micro-letters, this group achieves efficient social collaboration. Their stories may be a classic example of the efficient collaboration of small and beautiful communities that are central to mobile Internet.

Spontaneous nongovernmental organizations

Hangzhou Micro-letter convoy was formally established in March 3 this year, its establishment is a little unintentional inserted Liu drama. At the beginning of this year, Shang, Shao and a taxi driver friend built a micro-group chat, sometimes to see if there are strangers around, the beginning is a fun mood, but because their micro-signal on the taxi logo and the words, in Hangzhou, a city with a serious proportion of taxis, Micro-letter friends began to find their car, their business gradually fire up, Shang their work is not finished, and developed some familiar driver friend joined, so the micro-letter team grew stronger, the top 3 founders became numbered before the number 3rd captain.

Despite being a loose civil society, each of the micro-trust team members must adhere to some strict rules to improve efficiency and quality of service, so as to increase the overall revenue of team members. First, members of the membership must love the wireless internet, the new media is very keen, proficiency in the use of micro-letters; second, the driver to join the micro-team to undergo 3 months of inspection period, during this period if a member of the service level is not good, or customer complaints, expelled from this group; third, in the distribution of pull live, we need to obey the overall distribution , for the sake of the overall brand. Regardless of the distance of the car, as long as the customer's appointment, team members must be carried out, so as to maximize the overall benefits of the guarantee.

In the past, several captains of the management of micro-team management group, there are white team, evening Team, the team (on the whole day shift), team Leader Group, and so on, each group of about 10 drivers, by the team leader for quality management, coordination and so on. Each driver develops his or her own customers and has a stable customer base, and if there is a job to be received, share it with other drivers in the group. Now there is a more efficient way, the captain of the use of mass function, the standard process is to send two messages, the first is to share orders, information, there are passengers in the car time and place, ask which driver has a free access list. When the drivers reply, the initiator to the first receipt of the information for the order, again in the group mass inform everyone, has been someone to take orders, we do not have to reply.

Good service, but also with a strong geek, Hangzhou micro-letter team soon called the country, big companies also actively find them to help. Micro-letter research team to understand the story of the Hangzhou micro-team, presented 200 pairs of micro-letter headphones, drivers in the car can be controlled by the line to push voice, will be more secure. Alipay also found them, now, micro-letter convoy opened Alipay pay, passengers get off just use mobile phone to the driver's payment treasure transfer can. Shang said the next payment will be in each car put two-dimensional code, passengers can sweep two-dimensional code to pay, will be more convenient.

Small but beautiful self-management and repair mechanism

In fact, the micro-motorcade peak period of more than 200 people, but in the process of development, some team members leave, and some drivers to set up a new micro-letter group, all this is the loose of the private organizations of the self adjustment behavior, their decomposition is like time and again to central free behavior, After the external market competition and self healing within the organization, the stable organizations will eventually achieve a small and beautiful balance.

The first "separation" was the departure of Captain 2nd. At that time because of differences in the direction of the development of the micro-team, Captain Number 2nd and a team of drivers to set up a new micro-trust team independently. A short time ago, the micro-team experienced a team concussion. Some drivers are not satisfied with the "near job", hope that only pull the airport "big job", so that through the High customer unit price to make up for the reservation mode and one-way empty loss, but the micro-team still adhere to the distance between the appointment model, so a bunch of drivers independent portal, the airport passenger. Now, Hangzhou has more than one micro-trust team, perhaps there will be more micro-trust in the future.

In this loosely organized organization, self-contained members who leave and build new groups are not too much affected by the organization of the micro-fleets, whether they are new or old, and they have more flexibility and self-healing capabilities than solid economies, such as companies and businesses, The market of full competition is an invisible hand, so that each micro-trust team in the market to carry out new resources and customer configuration, to find their own more detailed positioning. A group that has survived baptism is more like a small and beautiful organization that has been centered.

The beginning of social collaboration

In fact, for the socialization of taxis, although commercial organizations are also involved in the market, they can provide better technical background, unified customer service, but the cost of social resource integration is much higher than the micro-credit team's self-management costs.

Also in Hangzhou, there is a start-up company launched a taxi app "fast", micro-letter team is "fast" demand side, for the "fast" demand customization. "Fast" after the launch, the goal is to serve all the taxi drivers in Hangzhou, to become an appointment and real-time call car rental deployment platform. "Fast" has a location-based management background, which can see the location of the driver installed the app, when the passengers use the app to place the order, nearby drivers will receive the information pushed, decide whether to take orders. The driver can communicate with the passengers in the app with voice or word transfer location. "Fast" and a dedicated customer service team, for some urgent orders to the taxi drivers to schedule.

Although the backstage is stronger, as a commercially operating company, when the size of the bilateral market (drivers and passengers) becomes larger, the "fast" cost of managing social resources is much higher than that of micro-credit teams. There are more than 600 drivers on the "fast" scale, and they belong to the taxi companies, which are difficult to manage and restrain directly, and also difficult to restrain the passengers ' behavior. A taxi driver in Hangzhou said he had received orders several times, while the passengers were given a separate car to jump off. To achieve a better service experience, "fast" needs to increase organizational costs.

Beijing's swing recruit car is also a taxi app, passengers with mobile phone shake, orders will be sent through the system to nearby drivers, the principle and "fast" similar. Because the vehicle that shakes the car is the vehicle of own company, and for drivers and passengers are bound, passengers need to prepay in the app, if the driver received the order but jumped single, will be fined, and passengers if the car but after the driver orders to cancel the order, will be deducted 5 yuan as compensation. In the early days of the founder of the rocking car, the company only has more than 50 cars, because of this strict control, the customer experience is very good. But as passengers demand more and more, rocking the car in the peak supply demand, and the company if the expansion of scale, it will require a lot of money to buy vehicles and other equipment.

Micro-motorcade, quick and rocking recruit car, they represent the power of two kinds of social cooperation: one is the self-organization of the civil society resources, the team members achieve more harmonious self collaboration under the clear common goal, the team member's relations are more loose, but once the scale is big, each member's interest demand point becomes diverse, The group's self-management efficiency is reduced, it may cause the division of the team, or even split out of the organization to form a new group, the old and new organizations will be self-healing and adjustment, in the market will be able to survive the formation of a small and beautiful group;

The other is the operation of a commercial institution, often need to carry out heavy capital investment, set up similar to the service of rocking the car closed loop, from the team, drivers, backstage, call center are set up themselves to form a closed small environment, but the expansion is limited by capital and service capacity. If we want to build a national, including the front and back of the social collaboration platform, so that the orderly collaboration of social resources, will be a huge investment.

In contrast, the micro-trust team is more flexible and orderly in the organization of transfers and collaborations. It is a small but beautiful and more "light" mode of social collaboration. For micro-credit teams, micro-credit is just a social tool, and it has allowed drivers from different companies to embark on a cool social collaboration trip. However this is far from the ultimate form, the micro-letter is just the front end, we also look forward to the social services of cloud services to the backend, ideally it should be able to make different groups of personalized requirements customization, such as drivers can be in the vehicle deployment, monitoring, rapid response service customization, For example, small and medium-sized businesses can be their own enterprise-class business system through the social collaboration platform and front-end micro-letter and other tools docking. It can also graft payment tools such as Alipay and a credit system similar to Taobao's.

Now, the micro-convoy is the beginning of a distributed socialization collaboration initiated by mobile Internet.