The mobile internet market is very big

Recently, Oriental Love Wisdom Chairman Zengyonggong said that the mobile internet market is very large, enterprises should undoubtedly enter the mobile Internet domain, but because of the unfamiliar business and lack of talent, it is easy to form behind closed doors.

The mobile internet market is so big, what should enterprises do? There is no doubt that the mobile Internet must be entered. So what are the difficulties in moving into the mobile internet?

First, the mobile Internet is a strange industry, for many enterprises. Many people lack experience, if it is purely on their own words, a little behind closed doors. Traditional industries are familiar with their own business, but the user experience of mobile Internet, as well as the standard aspects are still unfamiliar. So if it is said that there is no such a considerable talent, there is such a professional team or advisory team or something, it is easy to form behind closed doors, in their own small world inside think this thing is very good, but it is difficult to use, because the attention is different.

Second, think that most enterprises should pay attention to their own business model. But many enterprises because the mobile Internet is very important, not the technology as a core competitiveness, the limited resources will be wasted on research and development, in fact, after the development of marketing operations is the next flower resources.

Third, the technology-related, because the wireless Internet technology threshold is relatively high. There are a lot of these platforms to develop through the app. For example, Android, iOS now includes HTML5, the general corporate sector is difficult to support the business, once the development of these people do? In order to develop a project in order to ensure its sustainability I can not be a person, say two people, once the resignation and leave, this project can run as usual. This multi-platform, user experience is very high, many departments are from the IT service sector change, not from the product department.

Four, technical personnel or product personnel need a long time to cooperate, often through this running-in takes a long time to discover just know what the result is. Enterprise implementation of the process, found that the original people do not find the road, this time to find the problem is already late, it has lost the core gold development period. or change the strategy, the wireless internet is like this, if not keep up with that is over, can only do one more. Therefore, it is best to use the power of third parties to help enterprises achieve this value.

Zengyonggong for enterprises to enter the mobile internet point of view, for domestic creators have a positive reference value. At this stage, including Silicon Valley and China have emerged a large number of creators, they began to turn ideas into reality, but a cellular access to the mobile Internet may cause waste of resources and behind closed doors.