The mobile phone market is overcrowded and the Android phone camp is crumbling

According to the U.S. "Overseas News" network January 19 reported that although the past half a month in 2014, but for the domestic smartphone market, but it is a milestone year-new models emerge endlessly, the international giants have been losing, domestic mobile phones occupy the absolute upper hand, marketing war and one after another. The whole market looks unusually lively. But it is such a mobile phone industry "high," but eventually handed over an embarrassing answer. January 13, China Information and Communication Research Institute released data show: 2014 The whole year, China's mobile phone market cumulative shipments of 452 million, compared to 2013 579 million, 21.9% decline. Among them, the smartphone shipments reached 389 million, down 8.2% Year-on-year, Android mobile phone shipments up to 349 million, down 12.4% year-on-year. Whether it's the overall decline in 21.9% or the failure of Android phones to fall by 12.4%, it highlights the fact that the handset market is not as good as it is supposed to be, especially since the Android phone camp has reached a "break-up".

Lower threshold, crowded mobile phone market

The Android phone market did not continue to climb as "experts" predicted in 2014, for many reasons. The most obvious manifestation is the slowdown in user growth--by the end of November 2014, China's mobile phone users have reached 1.28 billion households, penetration rate of 95%. Such high market holdings and penetration, coupled with the notoriously low profits, have already illustrated that the domestic handset market is not the best investment area.

But it still failed to stop the old handset makers, as well as many "laymen" to kill each other to the mobile phone market-after all, this is the best time to seize the mobile Internet hardware portal, and lay the next ten years leading advantage of the optimal way. However, in the final analysis, the Android phone market entry threshold is lower: the same mold to reduce production costs, fixed flow-type operations to reduce input, modular hardware to reduce the difficulty of assembling, pre-sale model to bring financial cost reduction ...

So we see, whether it is a start-up, or a out of traditional enterprises-such as "Long Li Qi," and so on, are constantly exerting force in the mobile phone market. This led to the current mobile phone market congestion, hundreds of brands, thousands of models at the same time kill, is the direct acceleration of the popularity of Android phones, but also let the market capacity directly "broken table", which led to a sharp decline in the overall volume of shipments.

Sudden "intensive phobia", consumer aesthetic fatigue

More serious is, these hundreds of brands, thousands of models at the same time in the market, causing mass consumers collective burst of "intense phobia." On the one hand facing the vastness of the "machine Sea" do not know how to choose, on the one hand, there are aesthetic fatigue, too many models like a mold carved out.

Even if the charm clan, millet, Huawei, cool pie and other domestic handset manufacturers of the marketing war again vigorous, and then advocated XX million bookings, and then show off the supply of its models, in fact, it is difficult to conceal consumers indifferent mentality. After all, so many cost-effective models, it is impossible to change a paragraph-not all users are tyrants, and tyrants will generally choose the iphone or luxury phone.

In addition, although the Android system through the domestic handset manufacturers deep customization, but the overall similarity. For a long time, consumers have already had a sense of tiredness, and there is no joy in changing the new machine. Once the electronic products can not bring to consumers with freshness, but become an ordinary visible daily consumer goods, naturally will reduce the new chance, in the "muddle through" state, sales of nature further down.

2015 to seek breakthroughs, the new system is worth considering

At the beginning of 2015 years, let's look forward to this year's mobile smart devices. From the trend of development, wearable smart equipment will not become the main course, only "dessert" only, a large area of popularization still two or three years. Flat plate Naturally Needless to say, again a sharp decline has become a foregone conclusion. The domestic smartphone market in 2015 is still "flourish", domestic mobile phones will further enhance market share, but the decline in shipments is inevitable. How to find a breakthrough will be the first to be considered by handset makers who can still survive in 2015.

It may be worthwhile to choose a new system, based on the gradual "disintegration" of the Android phone camp, putting aside prejudices and proactively seeking challenges and breakthroughs. Windows phone Systems, Ubuntu Systems, Firefox systems and even Tizen systems can be a back-up option. After all, from the big environment, a single route will only gradually perish, diversification and military-line risks are expected to deus-especially for small and medium-sized mobile phone manufacturers.