The mobile phone to do love marketing, open a new chapter of mobile phone Power

The coolness of the early spring has not yet dispersed, the 8 nuclear machine war has played a passion. Millet, Huawei, ZTE and other big names have entered, "thousand Yuan 8 nuclear machine" successively listed, cost-effective spell fly. With Dongdong Gun 2 in 8 nuclear market has a certain popularity of TCL mobile phones, Tcl Mody is not the promotion of the alternative, big play Internet marketing. Mody not only in micro-Bo and other platforms, such as hot, its sales in the rice noodles, glory, such as "Million Wear Heart" under the still firm, three-wheeled snapped up in the same day was scrambling for an empty, really fire a. TCL mobile phone This promotion of success is not accidental, let us review this one months to the shock of the whole network of "big moves"!

Star Crazy begging, TCL mobile phone injected positive energy

March 27, the micro-blog on the occurrence of an unusual scene: Yang, Liu Yan, such as the public to ask "Mody", Guo, Dapeng and other high-profile return to send "Mody", interactive ambiguous, attracted a lot of netizens eyes. With the development of the event, "No, it is the TCL new mobile phone" results surfaced. Yang, Liu Yan asked the phone exactly how good configuration, price? The effect of the star endorsement apparently did not disperse, in the netizen Curiosity driven, #求么么哒 # rushed to the day Weibo hot Topic list fourth place. "Mody phone" as a hot word, Baidu index almost 300,000, continuously occupy Baidu home for several days.

Since the start of the mobile phone industry in millet, "cost-effective" has become the only gimmick on the sale of all mobile phones, no matter what brand promotion, it is difficult to escape the vicious circle of cost-effective. And in the sale, TCL mobile phone cool analysis of Internet users online habits, insight into the lack of love phenomenon of modern people, the introduction of "Have love or not" core communication concept. To the network hot word "Mody" to name, using microblogging this popular platform, combined with the star collective call for event marketing, with a love subsidy benefits to impress consumers, each step around the concept of communication to interpret, combined with innovative advertising thinking and the internet era of public preferences, "in the context of the Internet to do the product publicity should do." This not only quickly obtained the recognition of netizens and hot, but also for the current mobile phone electric dealer "chaos" of the situation injected positive energy!

Can kiss the phone, Mody name bold subversion tradition

The other big highlight of mobile phone promotion is the name. "Mody" is the Internet users in the expression of intimate relationship between the network of words, the use rate is extremely high, has certain user base, for Mody mobile phone inject the internet blood; compared with the traditional mobile phone number plus symbol name, Mody memory is strong, easy to spread the advantages are also quite obvious. At the same time, the mood of the word, in addition to the "Have Love" the concept of the spread of complementarity, but also with the phone's unique hotknot "mody" touch screen transmission technology coincide.

The face of this name, the positive evaluation of netizens, but also played a "pun": "Tcl mobile phone too love to sell Meng, send me a mody!" "" Beg Mody, also ask Tcl Mody! "Can say, Tcl mobile phone in the marketing, from name to function, carry out a package, from inside to outside play turn fashion, made the characteristic, more satisfied the consumer's demand." Relevant industry experts commented: Mody as a network of hot words, both pro-civil grounding gas, and cleverly combined with the characteristics of the mobile phone itself spread, appropriate and not reluctantly. Compared to other brands "gold A", "Monkey King" and so on remain in the cell phone as the center of the naming idea, light by name, Tcl Mody in marketing and dissemination on the success of half!

Beauty delivery billion yuan feedback, will have love to carry out the end

Configuration parameters, although it is to attract consumers to buy the most basic elements. But it is not enough to advertise only the parameters. Although many mobile phone manufacturers have recognized the problem, in the new mobile phone listing will get some benefits to attract consumers, but most of them are limited in the fee remission, gift coupons, etc., and not much surprises. In the marketing, TCL mobile phone according to the habit of using the crowd, distribution of 200,000 "thousand Mobile Internet Gift package", including the electric merchants shopping coupons, video vip coupons and games recharge cards, covering a wide range of people.

In addition, "beautiful handsome boy delivery" this welfare is also let a lot of otaku curtilage female big. At the end of the first round of sales on April 1, TCL mobile phones in Beijing, Shanghai, Guangzhou and other cities sent @angelalee Li Ling, @CCCQ_ Chen Shi and @ Lingling Jolie, such as micro-blog popular beauty as a delivery agent. Buyers can not only see the network of the Reds, more able to take pictures, interaction, harvest Beauty Precious "Mody", no wonder everyone asks Mody, everyone is the point of praise.

For what is the high welfare, some people say is "gimmick", some people say is "marketing", however, whether it is gimmick or marketing, Mody will "have love" concept to the consistent, so that consumers have real concern. TCL Mobile Phone related responsible person also said: "778 yuan Mody phone to send thousand Yuan gift package, we just let consumers, do the thing!" ”

The refusal of futures, Tcl Mody of the vertical and horizontal electric business into a dark horse

With the success of the "Millet model", more and more mobile phone brands to the market or to expand the investment in the electricity business. At the same time, mobile phone manufacturers "hunger marketing", "Selling Futures" has become a major problem for consumers. For manufacturers, "one-time looting" is the accumulation of extraordinary popularity, but for consumers, this can only bring disappointment and endless waiting, "watching the lively, once did not rob."

And in the sales, TCL mobile phone opened a new chapter: The refusal of futures, selling spot, sold out that is complementary, open and sell the appointment seamless docking. Four rounds of sales within one months is unprecedented in China. For consumers still strong demand for the purchase, TCL mobile phone related people said: "Will make every effort to meet market needs as soon as possible, although the mobile phone shipments and assembly time, but we will never let consumers wait!"

There is a wise man who once said: "The success or failure of any thing is not accidental." Millet success, not only because it is the first to eat electric business crabs mobile phone brand, but also because of its high cost-effective access to the Internet convenient fast bus, for the marketing of hunger created conditions. To review the operation of TCL in this period, it can be found that its success is still more in return to the essence of consumer supremacy, combined with internet thinking and electricity business rules, the intention to impress consumers, rewriting the mobile phone electric dealer "manufacturers for the King", consumers do not want the strange Elephant, became 2014 mobile phone industry real "dark horse"!

In the long run, the success of this, not only for its won a lot of popularity and fans, but also to help TCL mobile phone brand transformation of Internet-oriented enterprise development. There is no denying that, in the future to promote domestic mobile phone market reshuffle and change of the campaign, TCL mobile phone will be an important place. Pearl Jade in front, TCL mobile phone in the future will continue to seize the new game to occupy the attention of consumers, still worth looking forward to.