The mobile shopping market is showing a blowout situation

Absrtact: The mobile shopping market presents the blowout situation with the handset terminal especially the intelligent terminal growth and the wireless network technology progress, the mobile shopping market appears the blowout type growth situation. According to the information published in the Enfodesk industry database of the Analysys think-tank, 2012

The mobile shopping market is showing a blowout situation

With the growth of mobile phone terminals, especially the intelligent terminals and the progress of wireless network technology, the mobile shopping market shows a spurt of growth trend. According to the Enfodesk industry database published data show that in the 2nd quarter of 2012, the mobile internet market size reached 37.1 billion, of which mobile shopping is the largest increase in growth, reached 14.85 billion yuan, an increase of 41.43%.

There's still a stumbling block on the road

"Mobile power companies not only meet the needs of people in the mobile internet shopping, but also for E-commerce enterprises to obtain more new users, strengthen the interaction with consumers and customer service." Shi Yilai, a guest assistant president, said in an interview with reporters.

The biggest advantage of mobile shopping is to be able to price, shopping, get coupons, completely free from the time and place of the shackles, even in the bus, subway, even in the shopping malls can be easily carried out, to achieve the consumer's desire to shop anytime, anywhere. The impact of the two aspects of the business, the full excavation of the people debris time in the hidden business opportunities; For users, more than a better way of consumption. Mobile shopping is not only changing the traditional trading channels, so that consumer demand can be met immediately, so that the line under the integration of online, in addition to time and space expansion, more personalized interactive process to record the user more personalized features.

The advantages of mobile online shopping is beyond doubt, the large size of the user means a strong imagination space for consumption. But in the portable, but also by the wireless network transmission environment, user terminals, product and shopping user experience is not good, such as constraints.

Mobile 3D Mall Technology First

Global supermarket giant Tesco (Tesco) in South Korea's business home plus supermarket chain, by setting up virtual stores in subways and subway stations to provide consumers with a different shopping experience, waiting for subway shoppers to scan the product's two-dimensional code with smartphones, orders will be sent directly to the customer's doorstep, Instead of the hassle of carrying big, heavy shopping bags, this is an innovation in business applications.

How to support the data transmission rate and traffic required by mobile commerce on wireless communication lines with limited bandwidth? How to realize the shopping demand of different mobile end users? How to satisfy the consumer's user experience? How to provide fast and convenient application platform for electric dealers?

At the end of November, held in Shenzhen, the 14th session of the High Fair, the world of science and technology has demonstrated the product of the mobile phone 3D Mall. Reporters in the hall 7th experience, simple shooting their own mobile phone 6 photos, then through the platform to create a "mobile" 3D panoramic image, the reporter can touch screen fingertips mobile, 360 degrees to the "mobile phone" for viewing, simple and convenient operation, but also local amplification "mobile phone" image, to more clearly observe.

Rong Chuang Mobile Phone 3D Mall is the use of HTML5 technology, mobile Equipment as the carrier, text, pictures, video, 3D Panorama and other forms of integration with LBS technology to disseminate product information, this multi-dimensional user experience to consumers more real feelings, not only to meet consumer user experience requirements, And the greatest degree of assurance of the business use of fluency.

LBS technology, two-dimensional code technology, HTML5 and other new technologies combined with the application, coupled with more sophisticated mobile streaming video advertising technology, combined with the sales model of electric dealers and merchants, improve the user in the mobile terminal search, browsing and online shopping interactive experience, to create a faster and more convenient mobile shopping environment for users, will become an issue that needs to be considered in the face of intense market competition.

At present, domestic mobile shopping is becoming more and more mature, with the improvement of mobile network technology and the improvement of mobile payment support system, the better user experience becomes the important factor to decide the market.