The money game behind Zhang Yimou and weiping "The Battle of Entertainers"

Home divided, Zhang Yimou, weiping this "estranged" most value, in the struggle for the property is? is 12 artists Brokerage agent right! This is not "love broken righteousness" so simple, but the film and television industry Mano "Rob money Game."

In China's film and television industry at present, the single revenue model, the lack of profitability of the background, the continued rise of the actor's income has exacerbated the investment risk of film and television dramas, but also let actor brokers become the most value-added film and television drama "derivative."

"Two" after breaking up, weiping decisively said, to recover Dou, Chou-winter rain, Ni and other 12 artists brokerage agent right. "The most drastic" behind, is not the world imagined "love broken righteousness" so simple. In fact, in the revenue model, the derivative products are too single of the Chinese film and television industry, the 12 artists for 8 years of "contract" is Zhang Yimou, weiping "Divorce" after the most solid and direct "property".

Earlier, there have been rumors, "Jinling 13-Chai" box office failure is "two Zhang" the direct fuse of the breakup. This is not groundless, if the media announced the 650 million yuan of the mainland box-office revenue, even if the weiping a record 45% of the proportion of the split, the new picture pictures of the box-office receipts of about 290 million yuan, this figure compared to its external disclosure of up to 600 million of the investment costs, apparently also lost to pieces. Therefore, the ensuing is another rumor, from the "love of the Hawthorn tree", Zhang Yimou has not received film revenue.

Of course, about the "Jinling 13-chai" investment costs are still circulating another unconfirmed version, there are production staff, the actual cost of the film only for the weiping of 1/3, about 200 million yuan, and the new picture pictures also received 270 million yuan box office. However, if the production costs, publicity and capital costs, this in the artist's pay rise today, compared to the artist broker's profit margins, the return on investment is still not very.

Only entangled in the "Jinling 13-Chai" This city one of the gains and losses, seems to be unfair, and then carefully analyze the number of domestic film and television companies reported earnings, more can be seen. Huayi Brothers Media Co., Ltd. is the industry leader, but the company reported in the first half of 2012, all the main business, cinemas, movies, TV dramas and their derivatives gross profit margin compared with the same period last year, only the artist brokers and related business upside down.

Another TV-focused listed company Zhejiang Huayi Film Co., Ltd. 's main business, TV dramas, movie gross profit margin is more obvious, of which, the TV series business gross profit ratio fell 7.28% Year-on-year, but the operating costs rose by 126.64% in the same period.

Domestic film and television industry profitability (gross profit margin) overall decline, is generally attributed to the large increase in operating costs, and the most important part of the operating costs of the casting staff labor costs, especially the rapid rise in the performance of the actor. Since the second half of last year, the labor cost of the cast has even accounted for about 80% of the production cost of a TV play, which has become the structural risk that endangers the healthy development of the film and television production industry.

But from another point of view, it makes the domestic artists brokerage market more imaginative space.

Only domestic TV market, 2011 by the State Administration of television approved the release of the TV series has reached 469 14,942 episodes, 2012 production will continue to maintain a high position (the first half has reached 220 7,168 episodes), if the average investment for each set of 1 million yuan, to the main actor's salaries accounted for 40% Calculation, the artist brokerage market size will be as high as 6 billion yuan, which does not include film income and advertising endorsement, business activities.

In contrast, according to the Cotton media estimated that 2012 national television stations all over the year to buy only 14.5 billion yuan, according to the SARFT released figures, the first half of 2012 domestic movie box office income is only about 2.8 billion yuan.

Although broadcasting agencies (television), production agencies (film companies), brokerage companies of the three-party game has a long history, the undercurrent surging, but now squeezed into the "20 million Yuan Club" (a 30 sets of TV series after the after-tax price) of the number of domestic actors has been up to two digits.

Therefore, if the film and television drama investment in this structural trap to re-examine the weiping and Zhang Yimou of the game about the artist brokerage, perhaps more realistic rationality, this first or a self-evident "Rob Money Game", after all, compared to Zhang Yimou film's so-called box office appeal, its star-making ability more imaginative space, from Gong Li , Zhang Ziyi to the rain, Ni, these from Zhang Yimou's films come out of the "commodity" is the most appreciation of Zhang Yimou film derivative of the space. Wang Zhenglun (film practitioner)