The more website content, the better? Chatterbox users are difficult to use

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"No content to write", almost all corporate web editors sigh, but we are desperately trying to find in the repetition of others, repeat themselves, "copy collection Pseudo original", and even no time to the forefront of production services to understand the experience, because we do not have the time-content "almost on the line", important is the number.

Website has no original content to write

When communicating with the author of the Web Content Policy guide, Kristina Halvorson, a particular customer emphasized the importance of more content to the marketing of the website: "Its search engine rankings will be higher than before", "the more services for online users", "manufacturing in the industry" The greater the chance of differentiation of competitive advantage.

The 1th is the SEO industry consensus (and even pay attention to the regular entry), and second to 3rd more out of search engine marketing considerations-can "catch more long tail users", so "around the key words" "content is just meaningless interspersed keyword" has become the content of all the site construction norms.

In addition to SEO considerations, more site operators have a deep-rooted concept of content construction-"all-inclusive, only professional", expect "once users come to their own site, all professional problems at home, can be a perfect solution."

But Kristina Halvorson that the vast majority of corporate Web site content system must be fully streamlined, completely abandon the "all-inclusive, comprehensive only professional" site content strategy, leaving only those carefully produced, can support the core of the site services, the potential users really useful content, her reasons are:

"Less content is easier to use"--from the user's perspective, "simple to use" is the hard truth, in today's information explosion of the excessive marketing era, too many "so-called for the sake of the user" trivial details of the content, completely masking the site's main service items, will only make it feel difficult to choose the professional users at a loss, Confusing (think of a simple to the ultimate Google homepage bar).

Some people say, you can use the site search, but more Web sites are searching for a whole bunch of relevant and irrelevant information-too much homogeneity increases the cost of potential users ' choices, and "It also means that customers are more likely to make decisions that are beneficial to your product or service."

The business of any enterprise has its limitations--even if it is a professional problem, the businesses that are best at it are often just a few points. The idea of "' all-inclusive, Web site is professional ', once users come to their website, all professional problems can be solved perfectly" is too wishful thinking.

For example, Baidu Hi, may be a lot of people even Baidu Hi is anything to "Baidu", and Tencent search has long been "food tasteless, tasteless" of the chicken, not to mention the general enterprise.

Content maintenance should be considered in the construction of website content system

From the website operator's point of view, Kristina Halvorson that the site "less content easier to manage", because the site is a future-oriented, never completed the open content system, "Chatterbox", too much chaos even "self-posed Oolong" Contradictory content cannot form a unified positive website brand image, let people trust-because more sites are not information sites, can allow conflicting views of the information exists.

"Chatterbox" worries are not groundless. I used to be in the hospital site, often appear the same symptoms of a variety of "self-posed Oolong" treatment measures contradictory information; it even happens because "what you say is exactly the opposite of what you said on your website," consulting patients and consulting doctors--this website is online for less than three years.

Some people will say, strengthen the content audit, but now an enterprise website will produce dozens of or even dozens new content every day, let the content auditor one by one careful view, is not realistic.

From the SEO point of view, the content of the site is not the more the better, in answer to the Netizen "(Enterprise) new station how to stand out as soon as possible?" In addition to the original content that has been said, Zac said: "To be honest, I have not seen a website that stands out from the Do not take the SEO industry as a reference. The core competitiveness of the enterprise station comes from the core competitiveness of the enterprise, but not from the SEO.

Therefore, the Enterprise website content is not depend on Han Xin will soldier, the more--because an enterprise's product service is limited, you really need the content of the website to be able to clearly inform the user, your product's unique effect where, and further highlight your product service brand and similar merchant difference. As long as this is done, very little content is enough-such as Blendtec Company's "Can crush" video, such as Guizhou 69-year-old farmers Chen Shiyu Organic Tea Garden Live live, such high-quality content is completely with one when million.

From the point of view of the site operator's Financial Perspective, Kristina Halvorson's another suggestion is more convincing-"less content production costs lower".

Of course, this is not to say "the lower the cost of content production, the better", it is said that any site content production costs are extremely limited-whether it is the cost of capital or time, must be limited funds, time used in the blade, as far as possible to create a more reflect the core value of the site, highlighting the unique quality of the site brand.

Now the domestic content production cost is really not low, Kunming, a corporate web site at least 1 network editors to 2000 yuan salary calculation, annual expenditure of 24,000 yuan. Do not say that the site too much "almost on the line" content to repeat themselves, repeat others, only to say that the content of the "self-posed Oolong", so the price is not heavy enough?

"The more Web content the better" the specious idea is not only in the enterprise station, for the current development of the National Science and Technology blog Group, the industry evaluation is unique content to highlight their value, but also increasingly fall into the homogeneity of mutual replication competition-they desperately want to keep saying, to prove their existence value, It's really valuable not to think about what you're saying.

I am the same, not only on the company's website "More, sell more" content strategy can not be opposed more. Even my own blog, sometimes stuck in the dilemma of "giving new words a strong sense of sadness" because as long as the more "almost on the line" blog post, you may get more sites reproduced, to create their so-called "industry visibility", so many times hastily pen, for said that, such content on the user's value can be imagined.

From this, keep saying the temptation is really big-no matter what they say to others have no help, first figure himself say a happy, but such a website want marketing effect good, and then build brand, it is more difficult than heaven.

Site is the "differentiated marketing" of the small content of the carrier, pay attention to precision marketing, you must through their own unique professional vision, and unremitting efforts, the reorganization of the limited "has been written rotten industry content", to help users can truly reflect their own value, build brands.

Because the real essence of the brand is, in the face of many people can also provide product services, meticulous, strive to do in each piece of simple things well, reflect it and other product service providers are not the same value, in such a serious let more people see you and other products and services provider differences, and then generate recognition.

Web site Content Publishing is really simple, but not a lot of content, is a successful website. "Simple things are not easy," we must control their own said Impulse, the intention to create useful content for users, site content release is very simple, but "simple things are not easy", we must control their own impulse to say, resist the "almost on the line" content, the intention to produce useful to users, Can embody the content of the core value of the site, Ningquewulan, can truly highlight the value of our site content (this article by the original gouyn12, copyright, Wenzing, reproduced in the form of links to indicate the origin of the article http://www.gouyn12.com/wzyy/386.html and this statement, thank you).