The most affordable communication: Event Marketing Research (i)

Event Marketing (marketing) is a person or event that the enterprise plans, organizes, and utilizes with http://www.aliyun.com/zixun/aggregation/8878.html "> celebrity, News value, and social impact." To attract the interest and attention of the media, social organizations and consumers in order to improve the reputation and reputation of the enterprises or products, and establish a good brand image, and ultimately to promote the sale of products or services means and methods. Event Marketing is a popular means of PR communication and marketing in recent years at home and abroad, set the news effect, the advertisement effect, the public relations, the image dissemination, the customer relations in one, and for the new product promotion, the brand display creates the opportunity, establishes the brand recognition and the brand localization, forms a rapid promotion brand popularity and the reputation degree marketing means. It has created many successful cases in PR and marketing practice, and event marketing has become a sharp weapon in the process of marketing communication.

In the increasingly surplus and homogenization of products today, a variety of commercial advertising and other promotional means hot, and therefore produced a lot of excess propaganda rubbish, consumers to these began to become disgusted by numbness, and finally gradually some indifferent. In this case, the advantages of event marketing gradually emerged, many enterprises began to focus on marketing events and the use of the promotion, through these events to arouse the enthusiasm of consumers, to win the public's goodwill.

Event marketing, in contrast to advertising and other communication activities, can create powerful influences at the fastest speed and in the shortest time possible. So by many well-known enterprises in the world, as the pioneer means of brand promotion and dissemination, in recent years it is more and more hot, become a very popular marketing means.

Event marketing can avoid the domestic media in recent years the high rate of the situation, for enterprises to save a lot of publicity costs. Domestic media in recent years, high fees, local satellite TV media also followed the "Rising Tide", many enterprises, especially the emerging small and medium-sized enterprises, have good products and huge potential for development, but can not pay a huge publicity costs, is the so-called "do not hit advertising dead, playing ads die faster." But event marketing can be the enterprise's information in a short period of time to achieve maximum optimal transmission effect, or even make the enterprise or product overnight fame, for enterprises to save a lot of publicity costs.

Event Marketing can avoid the information interference caused by the diversification of media, and enhance the attention rate of enterprise brand. The excessive information dissemination and the information interference caused by the media pluralism also greatly reduced the communication, while the event marketing can quickly grasp the "eyeball" of the public and provide the effective information dissemination.

It turns out that good event marketing has more returns than other forms of advertising, both in investment and in the promotion of popularity.

There are countless business cases that use event marketing for practice and success. Like Beijing Rich Asia paint originally silent Nameless, in its boss in front of the media, "helpless" a drink of fame; Zhang "smashing machine" incident hit the Haier brand quality image; The farmer Mountain Spring initiates natural water and pure water in the media "the Saliva war", Thus, the distance between the brand and the competitor is opened. Ox over the past few years frequent use of news events to improve brand awareness, expand the market, leaped to the industry's case is the successful use of event marketing model.

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