The most basic website optimization process Solution

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When our company went out to meet clients recently, most will ask how to optimize the site, a good site is not tight in the site construction design to spend the mind, the site later optimization is also very necessary, for optimization is a simple and difficult thing, why do you say so? The first is to simply say that optimization is not a very technical work, the second difficulty is to stick to it. We can not guarantee that the following will give you a new site optimization to bring a good ranking but these are the site optimization must understand, is also the most basic optimization to get started knowledge, only to help more enterprises to complete their own site has a good search optimization results, the following for everyone said optimization so do the work!

Determine the site's optimization keywords, what is the site optimization keyword? Is that users search the search engine on the word to find your site, site optimization before the first to determine your site's keywords, site keyword screening is very important, can not be vague, how to determine the site to optimize the keyword it, For example, you are the travel company industry, now to optimize your company's website, if your key words are not good rankings unless you bid otherwise, as a travel company we can not set "travel, travel, travel abroad" and other such keywords, these keywords are difficult to have rankings, Even with forty or fifty of these keywords, the introduction of Web traffic is no help, to optimize must be ranked in the first two pages not to say that page one, we give the optimization proposal is, if you are Xiamen area travel company can be set into these "Xiamen travel, Xiamen attractions, Xiamen Tours, Xiamen attractions" such as these keywords can be more competitive, not we have no effect on the site optimization, in fact, we have a lot of keywords in search engines not by optimization, such as "tourism" these key to small and medium-sized enterprises is not how it can be optimized up.

After we have identified the keywords for the site, is the Site page layout adjustment, which is what we call the station optimization, the station optimization after the station outside the optimization played a great role, a good site optimization must be the internal collation, such as "Title,keywords, Description "These basic settings can not be left blank, title is your site's title is also the title of Baidu search results, here the format can be written as" keyword + site name (company name) ", keywords is the above we say the keyword content, Usually one to 4 for the best, description for the introduction of the site, 120 characters within the best, 1 characters for 2 characters, to highlight the focus of the concept of the company or something, mainly around the keyword to introduce, set up after this will not be free to change, Changes from time to time this is a big taboo for search engines, do not make the work before the white do Oh, next is to adjust the site keyword and long tail keyword optimization, the general key added to the site at the front or the last side for the best, the middle add some news or anything to update, news headlines to long tail keyword mainly, such as " Xiamen Best Travel Line Recommended ", the long tail keyword is mainly to lead the flow in, compared to the broader keyword, the entire page keyword density between 2% to 7%, the keyword density is the character of the entire page of the character ratio, such as 300 Chinese characters have a keyword (xiamen travel), not too much to stack keywords , this will let the search engine that you are doing harm, serious words directly to the station, a page keyword can be appropriate bold obvious points for good, so that the search engine to know you this site is the content of this keyword site.

Above all is to the website internal Optimization Basic request, only these internal work is done we can better to do the optimization outside the station, to make the site keyword in Baidu and other mainstream search engines have a better ranking, outside the station optimization is the most important, optimization of the optimization industry in the most common is registered blog, business-to-business ( Alibaba), forum, classified information platform (58 city), links, these are the difficulties we said above, these work is very simple but it is boring work, because to publish every day to write the original soft text outside the chain of what, these work is to let your site appear in the major network platform above, When the search spider catches this information, it will give you 1 points to increase the ranking of the opportunity, of course, this chain is not hair, oh, how to send outside the chain on the site optimization is the best skills, such as you register a blog, blog name should be your site keyword and URL, not to your site name, Of course there are a lot of business-to-business platform is the title of the company name, as long as you know that the chain is for your website keyword to do is not for your company name, that is, you publish or register to your keywords and web site-oriented. The release of the chain is not much to say, what Sina blog, netease blog, Sohu blog, everyone blog ... Business-to-business platforms, community forums and so on are all good platforms for your release chain. In addition to this there is a friendship link, what is the link, that is, you are in your site to join someone else's site keyword Super key, he also added your link, is generally true to the site home and do friends chain, friends chain is not a random site can be, at least to find the same, the right weight than weight, No weight compared to the search engine snapshot time, much worse than you can not use, about the site comparison you can go to admin5 on the comparison, to see if the links are not appropriate.

Above is a website most basic optimization plan, is also the simplest one optimization plan, the website optimizes you to insist, what still has not unclear can contact us on-line.

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