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Wang is looking at his own shop reporter Xu Xian/photo
"I am ready to open a company specializing in tea, 100,000 yuan of registered capital is ready, money is over a year I have been selling tea in Taobao earned." Recently, Wang, a junior student at the Institute of Economics and Management at Yun Normal University, is busy planning his own wholly owned company. And his class, there are 1/3 of students to start their own business as a small boss, in the campus is called "The most cattle entrepreneurial class."
Wang in the class is the Yun Normal University School of Economics and management 06-Level marketing class, monitor Ningqing is now for the application of "Provincial excellent class" preparation materials.
From the beginning of the semester, Grade 06 marketing class have students to test water. Now, the class of 31 students have more than 10 successful as a small boss, not only living expenses and tuition, many people have been to the capital accumulation stage.
Wang is open shop relatively early, after him, there are 4 students in Taobao or other sales sites registered shop, are operating pu ' er tea, sales results although not to Wang, but every month has nearly million income.
Several students also opened the physical shops. In the Grand Hotel opened a boutique shop Qin Ming Yi, business is quite booming. 3 students choose to invest in lattice shop, but also run well. Do more than a few Zhou Xun Hi, he in Guandu Square to run an art training school, when the little headmaster.
In a number of competitions embodying practical ability and marketing expertise, class students are also honored. "If we are rated as a provincial class, we will be the first in the school to receive this award of marketing classes." Ningqing said confidently.
Business is booming:
Taobao shop into the hundred strong
Entrepreneurial students, Wang is definitely a leading figure. Wang is Liaoning people, the north-east of the young man is now a Yunnan tong.
After a semester, Wang began to do the fossil business. "The feeling of fossil is scarce resources, I also like, but did not ideal, lost a bottom upside." ”
In 2007, Wang started selling pu ' er tea on Taobao. "First in the tea wholesale market blindly turn, no money to buy, but also afraid to sell not to go out, so first with the boss to talk about good prices, and then took photos to hang online, someone bought to get the goods." "This risk is small, but will suffer, people know you are someone bought to pick up the goods, so the price is very high." ”
Taobao, buyers can give praise to sellers, in the assessment or poor assessment. Now, Wang's Puer tea shop has been buyers more than 1100 praise, but opened a shop not long when a bad comment, but let the heavy credit of his brooding. That time, a customer spent 32 yuan to buy him a tea cake, Wang propaganda said that it was 99, but in fact, 06 years after the tea. "When the wholesaler gave me the goods, it was 99, and I believed it," he said. From then on, Wang began to study pu ' er tea.
Wang rented house, put a set of tea sets, every kind of puer tea he will try to drink. When he had time, he went to the wholesale tea market. During the summer vacation he also went to the Origin survey of tea.
Taobao, selling pu ' er tea shops have more than 40,000, Wang sales once rushed up the top 80. Sales of the highest number of months, in the 10多万家 "Specialty, food category" shop, Wang shops ranked the top 100.
Self-created brand:
To open a company to recruit students
Now, Wang see the cost of good tea will be bought back to put. He also made his own tea, "buy the wool to do their own, packaging to print what printed." "Wang also for college girls produced a small tuocha," one lump, puer tea added tea or Chinese medicine, there is weight loss, there are beauty, there are more than 30 kinds of taste. Wang found some students as campus agents, selling these small tuocha. "They sometimes earn 200 to 300 dollars in one weeks. ”
Many people who bought Wang tea have become his fixed customers, so Wang and friends in the Golden Horse Tea wholesale market opened a physical store. "There will be customers to look at the goods, there is a convenient store." ”
Taobao, in addition to shops, there are shopping malls, only registered companies can enter the mall, and other enterprises to big business. "At present, Taobao Mall to sell Puer Tea Enterprises only 9." "It can be imagined that there is a lot of room for development." So Wang the idea of a registered company.
"I want to do my own pu ' er tea brand, batch of wool processing production, printed on my logo." "Wang has already thought his own sign--" My tea top grade. " "Now college students work hard to find, I will hire a group of our school students, each month to eight hundred or nine hundred yuan of the bottom wage, a single business to give a commission, they can earn two thousand or three thousand yuan one months." "Wang said.