The most common black socks how to sell 10 million pairs of high price? Regularly sent home

You may have heard the story of "selling Rice" by Wang Yung-ching, the late Taiwanese "operating God" who used the "regular delivery" of the rice service to quickly earn the first bucket of gold.　　What we are going to tell you today is a web version of "Send home regularly". This is a small European network store, is ready to enter the United States, called "blacksocks.com", as the name implies it monopoly "black socks."　　But the most common black socks, pricing is also very high (basically a pair of 10 dollars), ten years Blacksocks incredibly can successfully sell 10 million pairs, and support the "Black Socks website" success, is "regularly sent home" service model.　　So far, Blacksocks has 40,000 regular customers in 74 countries, enjoying the "regular black socks" service! When the time to send out, the cycle fee of 16-Year-old Wang Yung-ching selling rice, is to use some of their own skills to explore.　　For example, when selling rice, he recorded in a notebook the number of people in the customer's home, one months to eat how many meters, when wages, and so on, to estimate the family probably on which day to eat rice, in this day when the arrival of the initiative to send rice to the door, wait until the day of the customer payday, and then door-to-door collection of rice. And Blacksocks is undoubtedly Wang Yung-ching This set of "regularly sent home" service model in the network use of the model, you just login to Blacksocks website, pay first, immediately will receive three pairs of socks, four months later, and will receive three pairs of socks. Another four months, will receive three pairs of socks again.　　In a year's time, Blacksocks will ask you again if you want to continue ordering, and if so, next year will continue to do so ...　　Of course, you can choose to send every two months, once every three months, every four months send once, or every six months only send once. As for the charges, if the single buy a pair of black socks, basically a pair of 10 dollars, if it is normal "send every four months, once three pairs", asking for 89 dollars, that is, each double 9.8 dollars, and so on. Frankly speaking, this price is obviously a little expensive!　　However, the price is already included in the shipping costs, the site claims that it shipped anywhere in the world is the price, and as long as the payment of less than 100 dollars a year, the future will not worry about black socks! For every day wear shoes, trousers of the crowd, they think, black socks is the best match; According to some people who love wearing black socks, most of the black socks in their wardrobe have holes, every morning to choose a pair of "hole the smallest" wear, obviously every pair have a hole, they can not afford time to buy such a pair of ordinary ...　　Black socks! So the appearance of blacksocks, it does not have to do any special form, as long as "black socks" is enough!　　The shop sells four of different black socks, the best of which is the most common black sock. Suitable for early entrepreneur analysis blacksocks This special shop, it has the following three points is very interesting: first, they chose a sentThe extremely low product: This reason is like the mask, the flower seed is same, because the sock approximate paper, does not weigh, occupies the space is not big, therefore blacksocks may easily by the ordinary letter way, sends these socks to the customer home. Second, it can get cash first, lower prices: if blacksocks most of the customers are prepaid a year's monthly fee, then they can get three or four times times the cash in advance, the money can be easily used as a turnover, a large number of socks, to obtain the cheapest cost. In other words, for penniless entrepreneurs, there is no way to eat a large number of goods, if you want to play with others "price war" how to do? Perhaps, this "first pay monthly fee, regular send XX" mode is a good way.　　The first few pairs perhaps blacksocks are to lose money first to sell the customer, does not matter, but behind each pair is makes money. Third, commodity items do not need too much, but also can cover all the needs: Blacksocks selected goods (black socks), is completely no color, the consumer will buy this black socks, would not have to pay attention to its color.　　This makes B lacksocks open shop than other people open shop is also relaxed. Newspaper reporter Zhouxiao Comprehensive report