The most cost-effective or search engine marketing for business-to-business companies

Recently has been doing some business network marketing consulting, there are individuals, private, foreign capital, as well as the world's top 500 enterprises. The main brand to deepen the impression of consumers, more is expected to bring traffic and the ultimate target customers. Below discusses the classification and the commonly used promotion way.

1, the big brand enterprises, especially for personal consumer goods to push the brand: The main way is a variety of platforms to put a lot of advertising and planning some network activities, so that more targeted consumers to participate and know themselves. This way generally requires a lot of capital investment, and it is difficult to accurately measure the effect of marketing, only through the number of browsing, registration and other indicators simple measurement. such as Unilever, Wanglaoji type of company.

2, the brand is more sound of the orthodox business-to-business, the site is only their own brand display window, and can not be like the general small and medium-sized enterprises everywhere to send posts to lend a class, their own site is not very suitable to do content so SEO effect is not too ideal, the main means is the search engine rankings. Because of a lot of competitors, some commonly used keywords must be expensive, how good use of long tail, is the focus of these companies marketing. For example, some large headhunting companies at home and abroad.

3, general business Enterprise, or Taobao Mall enterprises, they need both visibility also need traffic, this kind of enterprise can be said that network marketing 18 classes of weapons can be used, search engines, third-party borrowing, detailed reference to our training courses above the introduction (http:// www.51netmarketing.org/class/classView_34.html), anyway, I also in the brand building process, if the network can make some things, but become a virus hot and noisy topic, bring more traffic. However, the problem as long as the grasp of the can, of course, do not appear to pay the surface of the information. Most of the shops on the Taobao.

4, more business-to-business enterprises, such enterprises can be classified as SMEs, the flow does not care much, but care about precision, no money in the relevant site advertising of course, it is not necessarily necessary to vote, so they are mainly search engine marketing, bidding ranking long tail keyword can do, but the better way is to choose the appropriate level two keyword , let your information occupy the Internet, occupy the left side of the search engine, get more clicks and opportunities.

Different enterprises have different practices, but basically do not run away from these categories, hoping that the business owners to locate their own way, with less effort.