The most difficult time in the family

Editor's note: The writer is Knewone Ushinre, who regularly shares observations and views on new hardware in the "Knewone Cow play" column.

Yesterday, the charm of the outside world to feel the Zang comeback after the most fierce changes, a only sell ￥1799 MTK chip mobile phone.

Regarding this MX4 handset, from the product angle, the disposition and the performance promotion conforms to the Charm clan consistent style. What makes the world's outcry is prices and chips.

The charm, which has long been known for its small beauty, has refused to emphasise the value of its mobile phone, which, while not high, has a good margin. This is considered by outsiders to be one of the reasons for the slow development of the charm clan. After the comeback video of the internal meeting, Zang explicitly said to break the pattern: "(investors) look at you are not optimistic about your net worth optimistic about your profitability, it is not important." He cares more about the potential of the future. Profitability and net worth are in fact very minor. ”

The size of the user represents the future potential of a company. So there is a micro-blog on the Zang that "MX4 plan not to make money to sell." Control costs also spawned the MTK version of the Phantom of the birth of the phone. Zang has been sticking with Samsung's high-end processors before MX4. The Phantom is also ready to release a new model every month later this year.

Believe Zang in investors, they do not care about their proud of the screen Ultra narrow margin, wabi design, Smart Bar function. What they want to see is user size, market share and growth rate. In order to get high valuations, in order to get as fast as possible, Zang determined to change: Cost-effective models, rich product lines, open platforms, and smart hardware alliances.
But that's not enough.

After abandoning the old mode, in the right direction of Internet, Zang and the charm clan have not yet found their core competitiveness.

The charm family has been on the Mark's number one competitor millet fast enough. In China's mobile phone market it is the fastest implementation of the software and hardware combination of the Internet model, the fastest use of cost-effective brand mobile phone mode to open sales, the fastest relying on the fans of the economy to obtain a huge number of users ... On the other hand, Millet has passed its own smart router, smart TV and intelligent hardware eco-chain, free from the simple handset manufacturer identity, quickly refresh the valuation.

The charm of the face of the hammer technology has a group of people firmly believe that their brand concept of the user base, the charm of the association with the product line is very rich, strong channel capacity, the charm of the face of Huawei has a strong research and development and production capacity.

With the change of operation mode, the Charm clan should find its core competence and achieve high speed growth in this very uncomfortable state. This is a highly risky challenge for everyone. The MX4 of ￥1799 is just the first step of the Charm clan.

As many traditional companies face, there will be no change, there is a chance. This is the best of times and the worst of times for the Zang and the wicked.