The most easily overlooked problem for beginners

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The development of the Internet today, all gradually return to the rational, everyone began to uncover all around the internet head of the halo buried in thinking, do personal website, the first step of everything is the most critical, who understand, if the beginning of the wrong, then the more backward, even if you put more, also make more mistakes, the more regrets. So what do you want to do before you start a website?

1. Whose money do you want to make?

First of all, you have to figure out who you're going to make money from. Is the direct user of the website or the customer? The internet has been touted as a "shared, free, free" spirit, even today, and the pattern of online advertising is still popular. Tens of thousands of personal web sites are almost all of these patterns. If this is the case, then you need to find out which part of the Internet you are serving. What is the structure of the netizens at this level, and what is the consumption pattern? What are the common characteristics that you are sure you have clearly differentiated and understood about them. Don't worry about how narrow the user community you define, see the total. Now there are almost no other items are invisible, we have to do apart from the existence of the existing industry is the lack of subdivision and subdivision. The target location is very clear, the crowd is very narrow, but you can see how large the total demand. This is the most basic, if you do not know how to do the site to see, you can not know what other people want, the service you provide is basically not the possibility of meeting each other, so even if every day from friendship links, spam or Baidu and so on to run 100-200 IP access, also can not complete the transaction, The probability of these people coming back is almost Nil. The amount of traffic is naturally invalid.

2, the need to decide what to do before assuming that you have targeted a certain level of Internet users, then what kind of service do you offer to the target group you are targeting? This service meets the needs of these netizens. The need for purchasing power is not a requirement, and even if you provide a service, the user you are targeting cannot complete a transaction with you. And then you need to know, what stage do you have to dig, just need it or can't wait? Demand decides to buy, of course this purchase is not purely a purchase, can be to do not come to your site to enjoy the free service you offer. The more urgent it is, the easier it will be for you to provide the corresponding service. Of course, you have to check whether this need is not big enough, that is, we often say cakes, this cake is not enough to eat you, can make you food and clothing even well-off, if too small cake, nature will not need to spend much energy on this. An ideal demand situation is, with a certain amount of capacity, rapid growth of a slightly needed. In this state, the earlier the entry will be easier to enjoy the advantages of the industry's advanced entrants, this advantage to some extent can give later a longer period of catch-up process. The more obvious the demand exists, the more competitors will be involved in the industry, and the closer the industry is to saturation. The more saturated the industry, the more should be a detour.

3, the environment you know the user, you also know what users want, and you know what you should provide him. However, you also need to know what the current industry environment is, such as policy, whether in the open industry can start to do. The traditional telecommunications industry is generally unable to intervene, many prohibited industries are also unable to operate, even if you have everything, policy does not allow, everything is zero.

4. How about competition? Another cake problem, if too many people go eat, divided into their hands must not be much, this distribution is a kind of the jungle of contention, so, when you intend to do a certain type of Web site, you must investigate the industry now, there is no competition, the number is how much? What is a competitor in a state, how strong, what resources? What are your competitive advantages over your competitors? What are your competitors do not have, or a short period of time can not overtake you. These unique things must be the key factor in the competition of the website, you can succeed.

5. Can you do it? To this step, it should be said that you have delineated the project, almost already is a can operate, with a certain prospect of good projects, congratulations! But not too early. We all know that 3-year-olds are not going to be in the 100 kg weightlifting game, and the same thing, now you have to consider what internal and external resources and conditions are needed for the smooth operation of the project, and what resources do you have? Compare you to find out what basic conditions you lack, there is no way to overcome it? To believe that There are so many opportunities on the Internet, not everything you can do. Always understand. Good chance + matching ability can be the most basic operation. Personal decision-making, management, marketing, PR and so on are only reserves and essential industry resources, industry experience.

6, how to do? The question is what you intend to do to promote your service to reach the target audience and achieve a certain degree of customer satisfaction. To say well, it involves marketing, marketing theory is very simple, at the appropriate time through appropriate means to provide appropriate services to the right people. That's all. The key is the activity of the operation, you need to do is to think more, multiple verification, and constantly verify that your tools are feasible, whether current, existing resources in the case of the best way. Believe through your efforts. You shouldn't be difficult to find a way. It turns out that many people are aware of these truths, and many people tend to overlook them. Will be a mistake again, wrong again.