The most effective way to improve website conversion rate

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

How to improve the ranking of our website? In fact, the ranking of the site is related to your conversion rate. Conversion rate is good the user's bounce rate will also want to reduce, so want to site rankings must improve the conversion rate of the site.

The method of website conversion rate

What is the conversion rate of the website?

Website conversion rate is how users enter your site according to what to enter your site and then want is not your site have.

Baidu explanation is:

Website conversion rate (conversion rate) refers to the ratio of the number of visits to the total number of visits by the user to the corresponding target action. The corresponding actions can be user login, user registration, user subscriptions, user downloads, user purchase and other columns of user behavior, so the site conversion rate is a broad concept. In short, when visitors visit the site, the visitors to the site to convert to resident users, can also be understood as visitors to the user's conversion.

What factors affect website conversion rate

We want to improve the conversion rate of the website first of all, he has something to do with those factors. There are generally two major factors.

I. Keywords (traffic targeted)

Why is it related to the key words? Because the choice of key words will attract users targeted traffic, if our keyword is not targeted, then the user in the flow rate of conversion is certainly not high. For example: Your site is selling wedding dresses, but most of the users are not the search for local wedding dresses come in, not search wedding dress stores come in, but search wedding dress books, wedding dress practice, wedding dress works and other key words come in, then this keyword conversion rate is very low. Because his search for these is likely to be to learn to make a wedding dress or know wedding dress. These keywords are not targeted, and we can not search these keywords for the user to convert.

So we want to improve the conversion rate of the website, we must do targeted keywords to guide. For example, we do (wedding dress shop) The word, if the user is a search (wedding dress works) In, then this user is difficult to convert. User search in (wedding dress) shows that he is likely to enjoy the knowledge of the wedding dress rather than to buy a wedding dress.

Of course, some keywords can also be converted but he and we pay the cost and the income gap is very large. For example: (Wedding dress brand) The word, the word want to convert is also possible, but you want to lead users to your site to convert the cost is very large, and we get the home page is unequal. So we're going to convert the user's keywords.

Second, the user experience of the website

This is a big aspect, it is not only can satisfy the website conversion rate, the user experience does well can satisfy the user to your website to belong to the demand and the service question. So we want to subdivide the site user experience, to see what can improve the conversion rate of the site.

This subdivision can be carried out from the product of our website. If our site is a single category of products, we must complete a transformation system. If our site is a diverse product site then it is not simple to complete a transformation system so easy, it involves more complex factors

Let us first look at the transformation of a single product is the single page conversion rate how to improve. Single page is the simplest and hardest. Because it has only one page to make up the entire site, the hardest part is that you want to spend a bit of time on this page to guide the user to transform him is very difficult. We can see a variety of single page site on the Internet, and many product sites want to improve the conversion rate of the site he is mainly to see your planning and implementation capabilities, as long as the advance planning, plus you can improve the implementation of the site conversion rate.

The first step, the website pointed long tail keyword

Because the pointed long tail word his search volume is more than the general long tail word and has the conversion. This is divided into two kinds. One is the conversion rate, but the conversion rate is general. One is the high conversion rate.

For example, you make wedding dress related words, some go back to do Suzhou wedding dress, Changzhou wedding dress, Shanghai wedding dress, etc., we call this word general conversion rate Word, because search these words of users he will not necessarily go to your website. The conversion ratio of this word is 100:3 that is 100 people inside three can convert. Then we need to find more targeted keywords and then use business to improve the conversion rate. For example: Suzhou wedding dress-Provide the latest wedding dress price-the latest wedding dress style-so-and-so wedding dress. This two-word conversion rate can be said to be relatively high, of course, your site also to meet the needs of these two long tail words, when users enter your site to choose wedding dress when the use of business to guide users to buy this more improved conversion rate.

Second, how to use the business to guide

When users enter your site and use business to consult customer service, we can provide quality assurance of our products and prices and the latest activities to guide users to purchase. In this process, users will also be asked for our bed keywords, so that we can also be asked for the content of the long tail of the word extension, not attracted to the user's long tail word to remove. Is the use of business to let customer service statistics every day users of the words to find a high number of inquiries and to do these words on our website. For example, we start with a batch of keywords as an experiment, when the user to consult the business pass will be the user has that word in the data statistics, he can count the user is through which region, which search engine, which browser, which keyword came in, so we can find a lot of conversion rate of words, can also remove meaningless long tail words.

If you understand enough, I believe I can bring a lot of benefits for you, because SEO website optimization to improve the conversion rate of the actual operation of the process this chapter can also be for bidding. Believe that the wedding dress site you have more or less involved in bidding it, however, because there is no guidance targeted traffic losses outweigh the benefits. If the auction is to be divided into two parts. One is testing, the other is data statistics.

Bidding test and data statistics

Participating in the bidding, we will use keyword mining tools to dig out the key words about wedding dresses to merge related words. And then through our simple analysis to first part of the conversion of the word eliminated and filtered. Because whether it is to do the bidding or SEO are pay attention to the rate of return, our input costs and benefits are to be proportional. If you say that labor is far greater than the rate of return, will you do the word? As for the above, how do we analyze the words that have no conversion rate? I have said this in the last chapter, and I will not say it here. After our analysis is not the rest of the words have a conversion rate? No, then we have not been eliminated by the words of the use of Baidu Promotion assistant data statistics, and then through the Baidu Promotion Assistant data statistics and then eliminated no conversion rate of words.

The use of some tools for data statistics can be effective to find some without conversion and have a conversion of long tail words, so that we can see through our long tail of the site has access to the number of visits and conversion rate, also on the site's revenue has a specific grasp.　Well, today's little shadow will share with you here. This article by: Suzhou seo Little Shadow (www.wpopo.com) original, welcome more friends to learn and exchange.